{"id":"W2008764740","doi":"10.1145/1941487.1941498","title":"Online advertising, behavioral targeting, and privacy","year":2011,"lang":"en","type":"article","venue":"Communications of the ACM","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":43,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Toronto","funders":"","keywords":"Internet privacy; Online advertising; Advertising; The Internet; Computer science; Display advertising; Privacy software; Information privacy; Targeted advertising; Consumer privacy; Business; Computer security; World Wide Web","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002771343,0.0001972356,0.0002334448,0.0006746163,0.001079965,0.004247536,0.0003535699,0.001673028,0.007035194],"category_scores_gemma":[0.01664804,0.0002471907,0.0003420809,0.00121003,0.001460676,0.002894652,0.0008383496,0.001947106,0.0004380915],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001721237,"about_ca_system_score_gemma":0.001013532,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.006556232,"about_ca_topic_score_gemma":0.01020906,"domain_scores_codex":[0.9987903,0.0007364354,0.00002651608,0.0001094595,0.0001428571,0.000194344],"domain_scores_gemma":[0.9777044,0.01644504,0.003612638,0.0007846056,0.0006341247,0.0008191504],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00125459,0.005456157,0.6951501,0.0001963216,0.0004048615,0.00034604,0.007676623,0.003357526,0.001825668,0.1821986,0.004950797,0.09718272],"study_design_scores_gemma":[0.0001623041,0.000691831,0.7937914,0.0001697043,0.0006634314,0.0003211452,0.009704045,0.01127627,0.001815589,0.1639212,0.01741847,0.00006465286],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9055091,0.002887135,0.001777879,0.009802629,0.00004266785,0.00003668932,0.0001353524,0.0000112119,0.07979748],"genre_scores_gemma":[0.9970511,0.000632898,0.000154408,0.0003764796,0.00002338998,0.000009606296,0.00002306629,0.000004102178,0.001724884],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.007035194,"threshold_uncertainty_score":0.02353507,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.09179208223877598,"score_gpt":0.3028000903175933,"score_spread":0.2110080080788173,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}