{"id":"W2010853123","doi":"10.1007/s12087-010-0029-1","title":"Value Creation in Brand Alliances: A Dynamic Conceptualization","year":2010,"lang":"en","type":"article","venue":"Journal of business market management","topic":"Business Strategy and Innovation","field":"Business, Management and Accounting","cited_by":7,"is_retracted":false,"has_abstract":false,"ca_institutions":"Université de Montréal; Université du Québec à Montréal","funders":"","keywords":"Conceptualization; Business; Corporate governance; Value creation; Value (mathematics); Marketing; Context (archaeology); Process (computing); Co-creation; Brand management; Industrial organization","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003387888,0.0004708356,0.0003824315,0.004399127,0.002948693,0.01467661,0.002033852,0.00348689,0.00681795],"category_scores_gemma":[0.007802418,0.0005936649,0.0008163658,0.00452149,0.01538147,0.03124858,0.004988048,0.002599743,0.0005628148],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0032088,"about_ca_system_score_gemma":0.002254793,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001177343,"about_ca_topic_score_gemma":0.0009191648,"domain_scores_codex":[0.9980481,0.000862273,0.00008595279,0.0002726398,0.0004316465,0.0002995176],"domain_scores_gemma":[0.9942257,0.003208183,0.0007426494,0.0005628171,0.0006313588,0.0006293858],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.00001082128,0.00003045261,0.0008160379,0.00002440024,0.000006543112,0.00006370064,0.004005559,0.0005081722,0.0001967732,0.9876354,0.0001729408,0.006529103],"study_design_scores_gemma":[0.00002032752,0.00005109773,0.001829989,0.0001177981,0.00002723388,0.00027648,0.008967242,0.006684023,0.0002701822,0.9726154,0.009115738,0.00002447467],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.3900802,0.004325028,0.1669588,0.0125941,0.0002034442,0.0002681307,0.000156864,0.000118043,0.4252953],"genre_scores_gemma":[0.9889163,0.000527952,0.008066954,0.0001106405,0.00005436495,0.00006856138,0.00004019235,0.00001429001,0.00220069],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01467661,"threshold_uncertainty_score":0.02328157,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.008835544842877295,"score_gpt":0.2300825613671144,"score_spread":0.2212470165242371,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}