{"id":"W2012883251","doi":"10.5539/ijef.v7n5p61","title":"Success Factors of New Product Launch: The Case of iPhone Launch","year":2015,"lang":"en","type":"article","venue":"International Journal of Economics and Finance","topic":"Firm Innovation and Growth","field":"Economics, Econometrics and Finance","cited_by":13,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"European Social Fund","keywords":"Product (mathematics); Order (exchange); Marketing; Launched; Business; New product development; Mobile phone; Target market; Globalization; Advertising; Engineering; Telecommunications; Economics","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0006058533,0.0000913417,0.0003111407,0.0001957133,0.00002154812,0.00003678959,0.0003270999,0.00003949525,0.00003877121],"category_scores_gemma":[0.0001788743,0.00007769544,0.00008574219,0.0001071192,0.00008567936,0.0002953865,0.00005616406,0.0001162291,0.000004317626],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00005013503,"about_ca_system_score_gemma":0.0001027715,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0005218473,"about_ca_topic_score_gemma":0.00007550383,"domain_scores_codex":[0.9988346,0.000006970145,0.0009124297,0.0001286693,0.00002964185,0.00008767323],"domain_scores_gemma":[0.9980563,0.00004817685,0.001410712,0.0001402973,0.0003027286,0.00004178379],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001430026,0.0001480238,0.07704429,0.00001749272,0.0002400117,0.00004159174,0.001911319,0.002763152,0.00001579163,0.9058264,0.004361036,0.007487855],"study_design_scores_gemma":[0.005983421,0.0006851819,0.1114818,0.0001207937,0.00002879771,0.001858455,0.00117773,0.01088023,0.005611431,0.3505979,0.510891,0.000683206],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9928406,0.001670926,0.0002779659,0.002334922,0.001127762,0.00005400097,0.0001296489,0.000001188651,0.00156302],"genre_scores_gemma":[0.9975908,0.001071189,0.0004866511,0.0001047019,0.0002142962,6.153069e-7,0.00000300712,0.000008578691,0.0005201995],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5552285,"threshold_uncertainty_score":0.3168328,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0661192146175234,"score_gpt":0.2556864561110491,"score_spread":0.1895672414935257,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}