{"id":"W2013657470","doi":"10.1108/00251740610673332","title":"Impact of color on marketing","year":2006,"lang":"en","type":"article","venue":"Management Decision","topic":"Color perception and design","field":"Psychology","cited_by":587,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Winnipeg","funders":"","keywords":"Feeling; Context (archaeology); Competitor analysis; Perception; Marketing; Originality; Mood; Psychology; Value (mathematics); Consumer behaviour; Social psychology; Advertising; Business; Computer science; Creativity","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002557946,0.0003370236,0.000199029,0.0006459084,0.00119251,0.003767763,0.0003199022,0.0006167217,0.01906251],"category_scores_gemma":[0.009294685,0.0001312515,0.0004553658,0.0004444428,0.001337662,0.001525313,0.001286951,0.0007286099,0.001106229],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002023261,"about_ca_system_score_gemma":0.001148096,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001546448,"about_ca_topic_score_gemma":0.002055411,"domain_scores_codex":[0.9975386,0.001412566,0.00005223147,0.0001444775,0.0006469967,0.0002051928],"domain_scores_gemma":[0.9906786,0.005460064,0.00105674,0.0005487127,0.001315622,0.000940263],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.002026793,0.002236602,0.07479315,0.001401458,0.0002136941,0.0007943031,0.006228124,0.001642962,0.02830737,0.06680195,0.01719678,0.7983568],"study_design_scores_gemma":[0.0002628059,0.003943448,0.4834983,0.001342079,0.000798846,0.002100169,0.0183758,0.004706982,0.02759419,0.07314045,0.3839647,0.0002721687],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.6556399,0.00728735,0.006403307,0.01133535,0.0008982784,0.000166435,0.0001186352,0.0002828431,0.3178679],"genre_scores_gemma":[0.9831076,0.001412459,0.002830531,0.001815788,0.0001928816,0.00002670563,0.00001779995,0.00005638811,0.01053984],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01906251,"threshold_uncertainty_score":0.06377047,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0242990183625637,"score_gpt":0.3619706553840408,"score_spread":0.3376716370214771,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}