{"id":"W2017658492","doi":"10.1108/17557501111157779","title":"Brand mismanagement: Rothmans cigarette marketing, 1957‐2000","year":2011,"lang":"en","type":"article","venue":"Journal of Historical Research in Marketing","topic":"Wine Industry and Tourism","field":"Business, Management and Accounting","cited_by":4,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of British Columbia; University of Guelph","funders":"","keywords":"Constitutionality; Tobacco industry; Appeal; Legislation; Government (linguistics); Advertising; Marketing; Originality; Tobacco control; Business; Value (mathematics); Public health; Supreme court; Public relations; Political science; Law; Medicine","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002591262,0.0001996168,0.000154774,0.001052046,0.01160427,0.004619251,0.0009387401,0.002866577,0.006802968],"category_scores_gemma":[0.005166657,0.0005074651,0.0001998042,0.001668617,0.004425873,0.002397602,0.001129804,0.003663876,0.000733503],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.01606045,"about_ca_system_score_gemma":0.009451956,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.2563375,"about_ca_topic_score_gemma":0.4952159,"domain_scores_codex":[0.9979343,0.0003803453,0.00005717154,0.0002850527,0.0008296334,0.0005134483],"domain_scores_gemma":[0.9976629,0.00108321,0.0005156899,0.000170079,0.0003432095,0.0002248892],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"qualitative","study_design_scores_codex":[0.0003522642,0.0007337579,0.1015457,0.0004680574,0.00003850144,0.02530392,0.1651074,0.0005157123,0.002426975,0.2596515,0.1649497,0.2789066],"study_design_scores_gemma":[0.00003246504,0.0003015311,0.07420978,0.0004036982,0.00006079617,0.0146355,0.09832811,0.000905043,0.005458733,0.004724178,0.8008468,0.0000933526],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.7282804,0.01089993,0.0007356738,0.0325729,0.0005575651,0.0002116783,0.0003396996,0.0000840987,0.2263181],"genre_scores_gemma":[0.9377292,0.002883184,0.0004317155,0.005590405,0.0001195554,0.00002567361,0.00009186074,0.00002757946,0.05310067],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.2563375,"threshold_uncertainty_score":0.5096909,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.09659463251822843,"score_gpt":0.2963575170776522,"score_spread":0.1997628845594238,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}