{"id":"W2018100551","doi":"10.1509/jmkr.41.1.31.25086","title":"Recapturing Lost Customers","year":2004,"lang":"en","type":"article","venue":"Journal of Marketing Research","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":242,"is_retracted":false,"has_abstract":true,"ca_institutions":"Kellogg's (Canada)","funders":"","keywords":"Business; Customer retention; Marketing; Customer profitability; Customer relationship management; Customer equity; Customer to customer; Microeconomics; Industrial organization; Economics; Service quality; Service (business)","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.02251828,0.0001235619,0.0002190336,0.001077498,0.0002832625,0.0003968495,0.0004763124,0.00006676115,0.0005170208],"category_scores_gemma":[0.003952194,0.0001066291,0.0001431323,0.000928943,0.00009976877,0.0008557329,0.0002734291,0.001011504,0.0002295554],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001374838,"about_ca_system_score_gemma":0.0001378605,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.000191515,"about_ca_topic_score_gemma":0.00003032281,"domain_scores_codex":[0.9975554,0.0001526258,0.0004791405,0.0001661126,0.001070852,0.0005759076],"domain_scores_gemma":[0.9978154,0.0007572063,0.0003009872,0.0001901229,0.0009001392,0.00003614839],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"not_applicable","study_design_scores_codex":[0.006111892,0.0006948729,0.4770694,0.001414842,0.0002517543,0.001858516,0.0006696515,0.0008244339,0.01660005,0.003944995,0.02266583,0.4678937],"study_design_scores_gemma":[0.004793285,0.0000921403,0.4871612,0.002586368,0.0001786431,0.0003332027,0.004267883,0.0001688617,0.0005892292,0.005140757,0.493886,0.0008024536],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9032868,0.0003353611,0.00002954653,0.001817873,0.0004668974,0.0001055344,2.507349e-7,0.00001949508,0.09393824],"genre_scores_gemma":[0.9976057,0.00008402486,0.0002253204,0.0001492012,0.001424101,0.000001277156,5.351931e-7,0.00002848491,0.0004813875],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.4712201,"threshold_uncertainty_score":0.780443,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06275119976210396,"score_gpt":0.331405484330569,"score_spread":0.268654284568465,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}