{"id":"W2019916735","doi":"10.1108/ejm-08-2012-0482","title":"Rethinking brand architecture: a study on industry, company- and product-level drivers of branding strategy","year":2014,"lang":"en","type":"article","venue":"European Journal of Marketing","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":34,"is_retracted":false,"has_abstract":true,"ca_institutions":"York University","funders":"","keywords":"Marketing; Business; Originality; Brand management; Product (mathematics); Corporate branding; Brand equity; Variance (accounting); Quality (philosophy); Advertising; Qualitative research","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002425225,0.0001375983,0.0001435781,0.0009173681,0.0004485975,0.002000356,0.000321837,0.0003252432,0.001899936],"category_scores_gemma":[0.005207438,0.0001692482,0.0002087511,0.001073673,0.0009731001,0.001586844,0.0008128936,0.0005855131,0.0002145448],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00123696,"about_ca_system_score_gemma":0.0009791683,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004130373,"about_ca_topic_score_gemma":0.006296256,"domain_scores_codex":[0.9990004,0.0004355093,0.00004052687,0.0001243851,0.0002938693,0.0001053369],"domain_scores_gemma":[0.992663,0.003751986,0.002374452,0.000328793,0.0005776145,0.000304149],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.00008240754,0.0001634293,0.9307548,0.00008839941,0.00004818654,0.0001536167,0.0236536,0.0003390606,0.0008386152,0.003237014,0.0002006436,0.04044023],"study_design_scores_gemma":[0.000006622187,0.0002475845,0.9538858,0.00008955424,0.0000338566,0.0001581843,0.03759818,0.002114662,0.0005823047,0.001490176,0.003777591,0.0000154688],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.998431,0.00009142957,0.000203875,0.00005921298,0.000001252959,0.00000487434,0.000007856075,9.167762e-7,0.001199471],"genre_scores_gemma":[0.9996521,0.00004427399,0.0001098859,0.00001412023,0.000001281708,0.000001771287,0.00001227776,9.631839e-7,0.0001633037],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.004130373,"threshold_uncertainty_score":0.01282597,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.06467623270616966,"score_gpt":0.2566226202063434,"score_spread":0.1919463875001737,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}