{"id":"W2021856947","doi":"10.1016/j.chb.2012.04.016","title":"The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty","year":2012,"lang":"en","type":"article","venue":"Computers in Human Behavior","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":942,"is_retracted":false,"has_abstract":false,"ca_institutions":"Concordia University","funders":"","keywords":"Brand community; Brand loyalty; Brand management; Social media; Brand awareness; Brand equity; Loyalty; Value (mathematics); Corporate branding; Advertising; Brand relationship; Business; Structural equation modeling; Marketing; Psychology; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03585554331638747,"score_gpt":0.3341162216353052,"score_spread":0.2982606783189177,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}