{"id":"W2022859143","doi":"10.1080/103503302760212087","title":"Looking Good on Whose Terms? Ambiguity in Two Kellogg's Special K ® Print Advertisements","year":2002,"lang":"en","type":"article","venue":"Social Semiotics","topic":"Media, Gender, and Advertising","field":"Social Sciences","cited_by":7,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Foregrounding; Ambiguity; Ethos; Advertising; Politics; Sociology; Feeling; Backlash; Psychology; Aesthetics; Political science; Social psychology; Law; Business; Art","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001336201,0.0003349437,0.0001627935,0.001051723,0.007364323,0.008602602,0.0003044376,0.001443935,0.002579851],"category_scores_gemma":[0.003605142,0.0002107624,0.0001513473,0.0008798636,0.01205246,0.003320492,0.002506519,0.001932752,0.00041892],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.004008102,"about_ca_system_score_gemma":0.001475143,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01789241,"about_ca_topic_score_gemma":0.03208457,"domain_scores_codex":[0.9983332,0.0009189872,0.00003776387,0.00009363224,0.000405924,0.0002106036],"domain_scores_gemma":[0.9975495,0.001614847,0.0002793382,0.0001062007,0.0002171192,0.0002330355],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.0002132262,0.0000740851,0.004038238,0.00008066494,0.000005884424,0.003481186,0.6998562,0.0001012177,0.002672622,0.2430651,0.01740669,0.02900491],"study_design_scores_gemma":[0.00002478412,0.0001047852,0.008808707,0.0002518527,0.00002121259,0.002517434,0.482502,0.0006019618,0.003294161,0.03163391,0.4701254,0.0001137332],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.63476,0.002037297,0.002261502,0.02365824,0.0007364597,0.00003809662,0.00004908104,0.00008155283,0.3363778],"genre_scores_gemma":[0.97767,0.0003902185,0.0006575628,0.001043043,0.0001039268,0.000008002596,0.00001121472,0.00005405326,0.02006198],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01789241,"threshold_uncertainty_score":0.03557652,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05107330119935402,"score_gpt":0.3506002299568143,"score_spread":0.2995269287574602,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}