{"id":"W2024127352","doi":"10.1057/palgrave.bm.2540079","title":"Country equity and country branding: Problems and prospects","year":2002,"lang":"en","type":"article","venue":"Journal of Brand Management","topic":"International Business and FDI","field":"Business, Management and Accounting","cited_by":764,"is_retracted":false,"has_abstract":false,"ca_institutions":"Carleton University","funders":"","keywords":"Brand equity; Employer branding; Product strategy; Marketing; Business; Equity (law); Brand management; Nation branding; Product (mathematics); Marketing management; Product management; Developing country; New product development; Public relations; Economics; Political science; Economic growth; International trade","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02255468371045896,"score_gpt":0.2263653289487882,"score_spread":0.2038106452383292,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}