{"id":"W2030902708","doi":"10.5539/ibr.v5n4p55","title":"Endorser Credibility Effects on Yemeni Male Consumer’s Attitudes towards Advertising, Brand Attitude and Purchase Intention: The Mediating Role of Attitude toward Brand","year":2012,"lang":"en","type":"article","venue":"International Business Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":109,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Elaboration likelihood model; Credibility; Attractiveness; Popularity; Source credibility; Psychology; Recall; Persuasion; Marketing; Social psychology; Business; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002084933,0.0002211647,0.0002584509,0.000492,0.0003770099,0.0004683493,0.0005676643,0.00009804613,0.0009112368],"category_scores_gemma":[0.001352946,0.0001733901,0.00009845906,0.000560946,0.0004302152,0.001259323,0.0004809449,0.0003653615,0.0002108182],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00008462343,"about_ca_system_score_gemma":0.00005327577,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001282853,"about_ca_topic_score_gemma":0.0001222414,"domain_scores_codex":[0.9972546,0.0001142413,0.0005178667,0.00041527,0.001268125,0.0004298908],"domain_scores_gemma":[0.9974864,0.0003913155,0.0002318625,0.0003897345,0.001450087,0.00005055988],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0002874882,0.0004366029,0.8511875,0.0004008579,0.0001166643,0.000004269114,0.0002681985,0.000005387993,0.01374064,0.001821678,0.0006342792,0.1310964],"study_design_scores_gemma":[0.001107117,0.000006832337,0.9789118,0.0002184602,0.00005312273,0.00001091721,0.0001864156,0.0001733853,0.002191589,0.0003344109,0.01662689,0.0001791015],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9915038,0.001313567,0.0001022755,0.002413879,0.001135937,0.0006160022,0.00002092781,0.00005255493,0.002841095],"genre_scores_gemma":[0.9979733,0.0002637587,0.00006321898,0.0001915651,0.0007750885,0.0001478102,0.00009821635,0.0000253802,0.0004616571],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1309173,"threshold_uncertainty_score":0.9977404,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.07126427990876559,"score_gpt":0.35888586454107,"score_spread":0.2876215846323044,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}