{"id":"W2031033454","doi":"10.1080/10810730701328875","title":"Thinking About “Think Again” in Canada: Assessing a Social Marketing HIV/AIDS Prevention Campaign","year":2007,"lang":"en","type":"article","venue":"Journal of Health Communication","topic":"Adolescent Sexual and Reproductive Health","field":"Health Professions","cited_by":46,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Toronto","funders":"","keywords":"Social marketing; Human immunodeficiency virus (HIV); Public health; Environmental health; Psychology; Medicine; Advertising; Sociology; Political science; Public relations; Family medicine; Business; Nursing","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01559779,0.001010029,0.0008719329,0.002544419,0.02052182,0.005420875,0.002624786,0.002214648,0.003694576],"category_scores_gemma":[0.04463014,0.001283075,0.000696846,0.002946468,0.004857203,0.001745841,0.003601174,0.004698196,0.0003988799],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.1286636,"about_ca_system_score_gemma":0.2252701,"about_ca_topic_candidate":true,"about_ca_topic_consensus":true,"about_ca_topic_score_codex":0.941194,"about_ca_topic_score_gemma":0.9750444,"domain_scores_codex":[0.9834321,0.004983033,0.0006945008,0.0005824077,0.007283014,0.003024944],"domain_scores_gemma":[0.9536804,0.01633999,0.004345484,0.0009956359,0.0154907,0.00914778],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"observational","study_design_scores_codex":[0.001007326,0.0145638,0.183524,0.001538723,0.0001871672,0.001206789,0.6074507,0.001348566,0.002327161,0.004362699,0.01371481,0.1687682],"study_design_scores_gemma":[0.0003761194,0.003886764,0.4668807,0.000907455,0.0002521448,0.0001559497,0.4655303,0.003604823,0.002750241,0.001103669,0.05413506,0.0004166722],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9839256,0.0001689228,0.0002956344,0.001958846,0.0000508325,0.001951328,0.0002062134,0.00003390301,0.01140872],"genre_scores_gemma":[0.9871064,0.0005174494,0.00383868,0.001284521,0.00002453873,0.001813842,0.0002862447,0.000029945,0.005098395],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1286636,"threshold_uncertainty_score":0.9335238,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1132579517215887,"score_gpt":0.4630066909960996,"score_spread":0.3497487392745109,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}