{"id":"W2033375858","doi":"10.1016/j.jbusres.2008.01.039","title":"The effect of fit and dominance in cause marketing communications","year":2008,"lang":"en","type":"article","venue":"Journal of Business Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":163,"is_retracted":false,"has_abstract":false,"ca_institutions":"University of Lethbridge","funders":"","keywords":"Dominance (genetics); Marketing communication; Marketing; Advertising; Business; Context (archaeology)","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.004416843,0.00005773123,0.0001517524,0.0003974195,0.0003936959,0.000118895,0.0004139724,0.0000312509,0.00001916228],"category_scores_gemma":[0.00157247,0.00003914726,0.00003347784,0.0008780148,0.0003715045,0.0004932501,0.0001929014,0.0002857987,0.000009412209],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00002244376,"about_ca_system_score_gemma":0.00003940473,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001885496,"about_ca_topic_score_gemma":0.0001352089,"domain_scores_codex":[0.9988447,0.0001655265,0.0003954117,0.00007298905,0.0003779811,0.0001433309],"domain_scores_gemma":[0.997557,0.0009325935,0.0002721065,0.0002985236,0.0009307215,0.000009072474],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0006826724,0.00008320562,0.791887,0.0002350935,0.00001868713,0.00002565816,0.00007383167,0.000009177297,0.003403527,0.0001850966,0.001968179,0.2014278],"study_design_scores_gemma":[0.0006686879,0.000004714295,0.9875567,0.0001567556,0.00001364659,0.00002977334,0.0000680506,0.0002327475,0.00007904413,0.00003965623,0.0111097,0.00004051196],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9957691,0.001935686,0.000006660146,0.001759648,0.0001055942,0.0001402554,3.404658e-7,0.000002959709,0.0002797558],"genre_scores_gemma":[0.9962522,0.003433752,0.000028295,0.000007867228,0.0000781032,0.000009644482,7.344984e-7,0.000006536161,0.0001828523],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.2013873,"threshold_uncertainty_score":0.302803,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1324740425298871,"score_gpt":0.3732218007763483,"score_spread":0.2407477582464611,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}