{"id":"W2033706136","doi":"10.1086/338211","title":"Combinatory and Separative Effects of Rhetorical Figures on Consumers’ Effort and Focus in Ad Processing","year":2002,"lang":"en","type":"article","venue":"Journal of Consumer Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":163,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Manitoba","funders":"","keywords":"George (robot); Rhetorical question; Focus (optics); Library science; History; Computer science; Art history; Art; Literature","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0009877143,0.0001239609,0.0003028836,0.0009096499,0.000145221,0.0001789693,0.000144877,0.00007971697,0.00009065813],"category_scores_gemma":[0.0003320372,0.0001062566,0.00004743637,0.0004377083,0.0003472064,0.0005641817,0.00007172614,0.00048544,0.00003367805],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003798923,"about_ca_system_score_gemma":0.00003372391,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00005734401,"about_ca_topic_score_gemma":0.00002577812,"domain_scores_codex":[0.998464,0.00008047498,0.0004659379,0.0001838489,0.000576963,0.0002287353],"domain_scores_gemma":[0.9986668,0.000352504,0.0002865681,0.0001203676,0.000533582,0.00004013308],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.0004306885,0.0006905591,0.3352665,0.001238295,0.00007912396,0.0001321962,0.0008426117,7.006145e-7,0.005724587,0.002045455,0.004369301,0.64918],"study_design_scores_gemma":[0.005548688,0.0001172463,0.9665731,0.001404952,0.0001388286,0.00005282349,0.0007289401,0.0007392403,0.002169547,0.001954874,0.02023273,0.0003390122],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9864262,0.01179165,0.000003974005,0.0004260356,0.0001310907,0.0002657737,6.060003e-7,0.000007302162,0.0009473099],"genre_scores_gemma":[0.9984703,0.001219251,0.00001749403,0.00003880526,0.00002936229,0.00001195383,5.508395e-7,0.0000120938,0.0002001853],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.648841,"threshold_uncertainty_score":0.4333019,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.088271236203472,"score_gpt":0.3526111402941932,"score_spread":0.2643399040907212,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}