{"id":"W2033706136","doi":"10.1086/338211","title":"Combinatory and Separative Effects of Rhetorical Figures on Consumers’ Effort and Focus in Ad Processing","year":2002,"lang":"en","type":"article","venue":"Journal of Consumer Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":163,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Manitoba","funders":"","keywords":"George (robot); Rhetorical question; Focus (optics); Library science; History; Computer science; Art history; Art; Literature","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.006853411,0.0006064138,0.0004786932,0.001111794,0.00050025,0.003632483,0.0004908752,0.0009083686,0.005612186],"category_scores_gemma":[0.05274956,0.0006233907,0.0004411574,0.0005448426,0.001608371,0.003000831,0.00167194,0.001122148,0.0005388814],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.000548233,"about_ca_system_score_gemma":0.0003067237,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0004795685,"about_ca_topic_score_gemma":0.0005242077,"domain_scores_codex":[0.9963872,0.001694977,0.0003215969,0.0005320956,0.0008667066,0.0001973755],"domain_scores_gemma":[0.9003236,0.08250746,0.007682141,0.005615986,0.002038416,0.001832313],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"bench_or_experimental","study_design_gemma":"observational","study_design_scores_codex":[0.01739028,0.004116607,0.2982949,0.001406596,0.000584103,0.001522952,0.03734147,0.00685696,0.3292289,0.01693343,0.001216626,0.2851071],"study_design_scores_gemma":[0.0006388975,0.003517475,0.9298623,0.000163437,0.0006082442,0.0007364466,0.005293566,0.009915309,0.03446798,0.01136151,0.003283834,0.0001510271],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9909931,0.00009868761,0.001395999,0.00009049118,0.000008335353,0.00003523994,0.00003197053,0.0000417065,0.007304288],"genre_scores_gemma":[0.9965968,0.00006834944,0.002395235,0.00004897448,0.00001976635,0.00003683411,0.00004733547,0.0000585632,0.0007281136],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.006853411,"threshold_uncertainty_score":0.03624475,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.088271236203472,"score_gpt":0.3526111402941932,"score_spread":0.2643399040907212,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}