{"id":"W2033840554","doi":"10.1080/10496491.2013.817220","title":"Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study","year":2013,"lang":"en","type":"article","venue":"Journal of Promotion Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":21,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Lethbridge","funders":"","keywords":"Offensive; Advertising; Appeal; Politics; Psychology; Social psychology; Political science; Business; Economics; Law","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001646435,0.0002467861,0.0002238142,0.0008573021,0.0008172663,0.00124169,0.0001535854,0.0003839158,0.001472439],"category_scores_gemma":[0.004392924,0.0002713796,0.000354794,0.0005678842,0.0008297774,0.0004559911,0.0005811725,0.0006628516,0.0002545798],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002778518,"about_ca_system_score_gemma":0.0001790677,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003464706,"about_ca_topic_score_gemma":0.004877556,"domain_scores_codex":[0.9992617,0.0003703848,0.00006460625,0.00006103902,0.0001613719,0.00008096079],"domain_scores_gemma":[0.9961523,0.001536979,0.00127431,0.0002347194,0.0004852303,0.0003164093],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0003143463,0.0007158522,0.9349635,0.00008049241,0.0001544811,0.0005161898,0.04926264,0.00003944078,0.00370266,0.0001974457,0.0001686718,0.009884311],"study_design_scores_gemma":[0.000009682494,0.000437951,0.9675144,0.0000206111,0.00006576941,0.001063571,0.02896359,0.0001545274,0.0007748086,0.00003933141,0.0009357061,0.00002011207],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9994648,0.00002461348,0.00001557349,0.000008661247,0.000002197668,0.000004660141,0.00000526776,2.970102e-7,0.0004739782],"genre_scores_gemma":[0.9996284,0.00006340053,0.00003865269,0.00002933416,0.000005659138,0.000004153183,0.00001319491,0.00000124502,0.0002159277],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.003464706,"threshold_uncertainty_score":0.008707225,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02496712299489972,"score_gpt":0.2916309445285331,"score_spread":0.2666638215336333,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}