{"id":"W2037248336","doi":"10.1108/03090560310495447","title":"An experimental investigation of factors affecting consumers' perceptions of sales promotions","year":2003,"lang":"en","type":"article","venue":"European Journal of Marketing","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":108,"is_retracted":false,"has_abstract":true,"ca_institutions":"HEC Montréal","funders":"","keywords":"Attractiveness; Marketing; Product (mathematics); Price premium; Business; Context (archaeology); Perception; Advertising; Value (mathematics); Promotion (chess); Product category; Economics; Willingness to pay; Microeconomics; Psychology; Mathematics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003504664,0.0001094125,0.0001747868,0.0003288611,0.0001574476,0.0000846921,0.0001592531,0.00001851958,0.0003259499],"category_scores_gemma":[0.0006609866,0.0001041599,0.0001179474,0.0002349071,0.0001123441,0.0007697094,0.00002298176,0.0001291723,0.0000136101],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00001744404,"about_ca_system_score_gemma":0.00002435553,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.000008256429,"about_ca_topic_score_gemma":0.000003015663,"domain_scores_codex":[0.9983187,0.0005595221,0.0006671087,0.0001169094,0.000230418,0.0001072803],"domain_scores_gemma":[0.9982944,0.000122711,0.0010632,0.0001420736,0.0003525696,0.00002504411],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.00004660768,0.0001578021,0.5459199,0.00009347541,0.00002415772,0.000002944412,0.000738016,0.00001330454,0.4480014,0.0001357165,0.0001038541,0.004762806],"study_design_scores_gemma":[0.0005181721,0.00001654897,0.9811791,0.0002132263,0.00009371449,0.00001133999,0.007681801,0.00002593828,0.009938855,0.00001188407,0.0001980288,0.0001113702],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9975712,0.0001036325,0.0001630147,0.00002127353,0.0003012359,0.00009910656,0.000001669847,0.00001872612,0.001720104],"genre_scores_gemma":[0.9991677,0.000008908501,0.0006804362,0.00001214613,0.00007537106,5.218485e-7,0.00001042272,0.00002035749,0.00002412712],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.4380626,"threshold_uncertainty_score":0.4247517,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03355596116654237,"score_gpt":0.2593514108575523,"score_spread":0.22579544969101,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}