{"id":"W2041111225","doi":"10.1136/bmj.324.7342.908","title":"Direct to consumer advertising is medicalising normal human experienceFor","year":2002,"lang":"en","type":"article","venue":"BMJ","topic":"Pharmaceutical industry and healthcare","field":"Pharmacology, Toxicology and Pharmaceutics","cited_by":149,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of British Columbia","funders":"","keywords":"Advertising; Worry; Anxiety; Medical prescription; Headline; Psychology; Psychiatry; Medicine; Business","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002809013,0.0004707618,0.0004399618,0.0006702662,0.00393559,0.01618548,0.0007381918,0.00642743,0.1037986],"category_scores_gemma":[0.01139787,0.0003338725,0.0003548982,0.0008633083,0.01061631,0.01241194,0.006415947,0.005524683,0.03066825],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002679143,"about_ca_system_score_gemma":0.003170679,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003370272,"about_ca_topic_score_gemma":0.004807373,"domain_scores_codex":[0.9943545,0.002062482,0.0002473802,0.0005040799,0.002116271,0.0007153979],"domain_scores_gemma":[0.9920804,0.002785083,0.000841479,0.001014894,0.001591424,0.001686806],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.0000835317,0.0001172426,0.001121348,0.0004219061,0.00001793577,0.0004579332,0.01034368,0.00003720555,0.0007041814,0.1418912,0.7231343,0.1216695],"study_design_scores_gemma":[0.000005149718,0.00001637642,0.0006176739,0.000170479,0.000003004927,0.0002902266,0.001509025,0.00001270821,0.0001252762,0.005679579,0.9915581,0.00001240877],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"other","genre_gemma":"commentary","genre_scores_codex":[0.005984928,0.01990572,0.001627084,0.2093712,0.01599431,0.00005749595,0.0001700929,0.0003591134,0.7465301],"genre_scores_gemma":[0.2071298,0.03587092,0.002147265,0.1854919,0.02756253,0.0001534093,0.0003380166,0.0006713671,0.5406348],"genre_candidate":"commentary","genre_consensus":null,"teacher_disagreement_score":0.1037986,"threshold_uncertainty_score":0.3472409,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.4989628819265579,"score_gpt":0.5838294466428632,"score_spread":0.08486656471630527,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}