{"id":"W2041111225","doi":"10.1136/bmj.324.7342.908","title":"Direct to consumer advertising is medicalising normal human experienceFor","year":2002,"lang":"en","type":"article","venue":"BMJ","topic":"Pharmaceutical industry and healthcare","field":"Pharmacology, Toxicology and Pharmaceutics","cited_by":149,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of British Columbia","funders":"","keywords":"Advertising; Worry; Anxiety; Medical prescription; Headline; Psychology; Psychiatry; Medicine; Business","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["insufficient_payload"],"consensus_categories":["insufficient_payload"],"category_scores_codex":[0.0007864676,0.0002387445,0.0003087663,0.0001009221,0.0007507516,0.00003248145,0.0003205756,0.0005192691,0.03212036],"category_scores_gemma":[0.0002247921,0.0002287472,0.0001005973,0.0003065057,0.0002710499,0.0001756582,0.000129583,0.001174149,0.00132576],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00009585649,"about_ca_system_score_gemma":0.00003959498,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00004601107,"about_ca_topic_score_gemma":0.00001214899,"domain_scores_codex":[0.9975122,0.0003901657,0.0005497835,0.0004211918,0.0002951783,0.0008314338],"domain_scores_gemma":[0.9982226,0.0002421947,0.00009405488,0.0002617151,0.00008624172,0.001093161],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001977108,0.0005059451,0.01995002,0.0001205888,0.0001785114,0.0003755181,0.0113861,0.00007208222,0.03671473,0.0009177547,0.8467674,0.08281364],"study_design_scores_gemma":[0.0009007644,0.0001044464,0.0009856995,0.00005892266,0.0000634965,0.00006175852,0.0003751967,0.00186851,0.07333944,0.00004576088,0.9218227,0.0003732513],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.7635802,0.001467362,0.00009166577,0.04255048,0.002422615,0.001069407,0.0000968981,0.0003267662,0.1883946],"genre_scores_gemma":[0.9485776,0.0000685465,0.0001925943,0.04488306,0.0009892224,0.00009950361,0.000007311173,0.0000252367,0.005156882],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1849974,"threshold_uncertainty_score":0.9994518,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.4989628819265579,"score_gpt":0.5838294466428632,"score_spread":0.08486656471630527,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}