{"id":"W2041999560","doi":"10.1108/07363760710746175","title":"The effects of risk disclosure and ad involvement on consumers in DTC advertising","year":2007,"lang":"en","type":"article","venue":"Journal of Consumer Marketing","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":38,"is_retracted":false,"has_abstract":true,"ca_institutions":"Concordia University; McGill University","funders":"","keywords":"Advertising; Originality; Risk perception; Perception; Order (exchange); Marketing; Information processing; Business; Value (mathematics); Psychology; Consumer behaviour; Social psychology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00464979,0.0001497249,0.0002468604,0.0004041145,0.0002232011,0.0001548756,0.0001806828,0.00005703747,0.0000161004],"category_scores_gemma":[0.002193919,0.0001107726,0.0001017443,0.0002909757,0.0001518452,0.0003769728,0.00006537046,0.0003241989,0.000005478501],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00004390332,"about_ca_system_score_gemma":0.00002655524,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00008637999,"about_ca_topic_score_gemma":0.0004304975,"domain_scores_codex":[0.9982449,0.0001032789,0.0008515217,0.0001491595,0.0003811946,0.0002699305],"domain_scores_gemma":[0.9963185,0.00208913,0.001142401,0.0001679747,0.000253186,0.00002879827],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0004179158,0.00005692718,0.6159924,0.0001433922,0.00003657355,0.00001277438,0.00004894459,5.932633e-7,0.001677719,0.0001470399,0.0001606571,0.3813051],"study_design_scores_gemma":[0.001339555,0.000007920333,0.9873545,0.0006823289,0.0001620161,0.000006831172,0.0007220134,0.00003686492,0.0003754633,0.000162738,0.009022458,0.0001273394],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9941968,0.004207077,0.00004788981,0.0002102309,0.0007714773,0.000200316,7.747532e-7,0.000009634517,0.0003558449],"genre_scores_gemma":[0.9985697,0.001136691,0.00006897515,0.0001113744,0.00006622729,0.000002663707,0.00000103886,0.00001449683,0.000028849],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3811777,"threshold_uncertainty_score":0.4517174,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.007830401502662359,"score_gpt":0.2339784317849259,"score_spread":0.2261480302822635,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}