{"id":"W2046200886","doi":"10.1287/mksc.1100.0634","title":"<b>Rejoinder</b>—Implications of “Online Display Advertising: Targeting and Obtrusiveness”","year":2011,"lang":"en","type":"article","venue":"Marketing Science","topic":"Privacy, Security, and Data Protection","field":"Social Sciences","cited_by":8,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Toronto","funders":"","keywords":"Safeguarding; Display advertising; Work (physics); Marketing; Consumer behaviour; Consumer privacy; Online advertising; Economics; Advertising; Internet privacy; The Internet; Information privacy; Business; Computer science; Engineering","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.03290209,0.0014488,0.001418037,0.001622405,0.01531924,0.01084989,0.01001958,0.05935022,0.007611472],"category_scores_gemma":[0.1333791,0.001189435,0.003064589,0.001770441,0.01870792,0.01288697,0.004766928,0.05851866,0.004651152],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.009700516,"about_ca_system_score_gemma":0.008842393,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.05136859,"about_ca_topic_score_gemma":0.04930316,"domain_scores_codex":[0.9646154,0.01364019,0.00334879,0.006494019,0.009635707,0.002265992],"domain_scores_gemma":[0.8013609,0.1445085,0.00713666,0.008017048,0.03554637,0.00343059],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00009076307,0.00005618639,0.001881483,0.0001486932,0.00003464879,0.0004080111,0.004018726,0.0002588639,0.0006686533,0.08154955,0.9046358,0.006248636],"study_design_scores_gemma":[0.00009545465,0.0001729367,0.006569553,0.001101248,0.000154222,0.0007045943,0.01406864,0.002522287,0.004602229,0.08913104,0.8802607,0.000617062],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"commentary","genre_gemma":"commentary","genre_scores_codex":[0.001415192,0.0005445441,0.0009873675,0.9878324,0.005021193,0.00001925953,0.00009043943,0.000068957,0.00402057],"genre_scores_gemma":[0.02367875,0.0004643791,0.001227698,0.9632576,0.006625456,0.000126234,0.00003289524,0.0000699578,0.004517029],"genre_candidate":"commentary","genre_consensus":"commentary","teacher_disagreement_score":0.05935022,"threshold_uncertainty_score":0.174005,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03351981695576341,"score_gpt":0.3084599677676913,"score_spread":0.2749401508119279,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}