{"id":"W2048276651","doi":"10.7202/044294ar","title":"When Brands Complement Patents in Securing the Returns from Technological Innovation: The Case of Bayer Aspirin","year":2010,"lang":"en","type":"article","venue":"Management international","topic":"Intellectual Property and Patents","field":"Business, Management and Accounting","cited_by":10,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Brand equity; Business; Equity (law); Technological change; Marketing; Complementary assets; Complement (music); Commerce; Industrial organization; Advertising; Economics; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.004955518,0.0002479039,0.0004878097,0.001450317,0.007331109,0.01241561,0.0008011841,0.007988105,0.009337289],"category_scores_gemma":[0.009336385,0.0005001375,0.000542852,0.0007368666,0.00974806,0.01340957,0.006404039,0.004174724,0.0004269643],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.006995649,"about_ca_system_score_gemma":0.003391662,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01451069,"about_ca_topic_score_gemma":0.01776998,"domain_scores_codex":[0.9979704,0.0004928196,0.00005191641,0.0002344636,0.000376738,0.0008736723],"domain_scores_gemma":[0.9965754,0.001712597,0.0005851263,0.0002729204,0.0002291012,0.0006249357],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001326827,0.0001611345,0.01178614,0.00003202399,0.00002705121,0.005101028,0.01278271,0.001385814,0.001512897,0.9429582,0.002018217,0.02210216],"study_design_scores_gemma":[0.0003794878,0.0007729644,0.02997293,0.0003710415,0.0002190542,0.003858326,0.05633891,0.01280886,0.00809794,0.7336719,0.153272,0.000236601],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8248748,0.00119939,0.002520207,0.01725219,0.00004840187,0.00006040151,0.00002117355,0.0000309167,0.1539925],"genre_scores_gemma":[0.9941941,0.0001973297,0.0003765951,0.0004121363,0.00002259624,0.000006996265,0.000002908389,0.000003464542,0.004783782],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01451069,"threshold_uncertainty_score":0.05075723,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.09611510518106688,"score_gpt":0.2502153586868778,"score_spread":0.154100253505811,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}