{"id":"W2051406761","doi":"10.1007/bf02893617","title":"Marketing communications and protection motivation theory: Examining consumer decision-making","year":2006,"lang":"en","type":"article","venue":"International Review on Public and Nonprofit Marketing","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":38,"is_retracted":false,"has_abstract":false,"ca_institutions":"University of Regina","funders":"","keywords":"Persuasion; Psychology; Stimulus (psychology); Exploratory research; Variables; Marketing communication; Consumer behaviour; Social psychology; Marketing; Cognitive psychology; Computer science; Business; Machine learning","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.004940227,0.0001974562,0.0002007799,0.0003527262,0.0005121732,0.0006969497,0.0002941989,0.00006514275,0.000420115],"category_scores_gemma":[0.003947105,0.0001856879,0.00005198759,0.0003243975,0.0001170066,0.001004213,0.0002805593,0.0002138122,0.00005691742],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00004993241,"about_ca_system_score_gemma":0.00001768994,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00004073172,"about_ca_topic_score_gemma":0.00002341167,"domain_scores_codex":[0.9982814,0.0001902106,0.0005634757,0.0004085534,0.0003618264,0.0001945339],"domain_scores_gemma":[0.9975351,0.001223256,0.0004917448,0.0003376069,0.0003950516,0.00001723416],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.00007799506,0.0000432956,0.07129703,0.0003022516,0.0000187188,8.39952e-7,0.000003768152,1.931874e-7,0.0001517295,0.0120612,0.0006864704,0.9153565],"study_design_scores_gemma":[0.0004405036,0.000003450277,0.8528142,0.004403641,0.00008363048,0.00001840332,0.00009349819,0.002454777,0.000002172058,0.002284114,0.1370879,0.0003137366],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9283597,0.01664994,0.003281284,0.009331602,0.0008873275,0.001552633,0.00001133895,0.0003262461,0.03959993],"genre_scores_gemma":[0.9932498,0.004120937,0.0006002526,0.001210898,0.0002415666,0.0001763908,0.00006419776,0.00002467549,0.0003112681],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.9150428,"threshold_uncertainty_score":0.7572132,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05300116674292234,"score_gpt":0.2935387849758671,"score_spread":0.2405376182329448,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}