{"id":"W2051633659","doi":"10.2501/s002184990808032x","title":"The Impact of SMS Advertising on Members of a Virtual Community","year":2008,"lang":"en","type":"article","venue":"Journal of Advertising Research","topic":"Knowledge Management and Sharing","field":"Social Sciences","cited_by":32,"is_retracted":false,"has_abstract":true,"ca_institutions":"HEC Montréal","funders":"","keywords":"Credibility; Short Message Service; Advertising; Source credibility; Service (business); Computer science; Psychology; Internet privacy; Business; Marketing; Political science; Telecommunications","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["sts"],"consensus_categories":[],"category_scores_codex":[0.009561066,0.00008772914,0.0002733747,0.0003921647,0.001936197,0.00005560629,0.0008853051,0.00006582721,0.00006436475],"category_scores_gemma":[0.003200592,0.00005820659,0.0002733435,0.0007964982,0.001059547,0.0003146222,0.0001863989,0.001000213,0.000004729788],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0003682728,"about_ca_system_score_gemma":0.000507364,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.004135025,"about_ca_topic_score_gemma":0.0005748151,"domain_scores_codex":[0.9957137,0.001655095,0.0005626784,0.00007416173,0.001561529,0.0004329043],"domain_scores_gemma":[0.9960703,0.002226798,0.0003459347,0.0002699921,0.0009444985,0.000142497],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"observational","study_design_scores_codex":[0.004713846,0.002844246,0.2561315,0.0002167509,0.001980923,0.000305273,0.3653945,0.008116755,0.03009936,0.01597077,0.03863914,0.2755869],"study_design_scores_gemma":[0.00618037,0.01205374,0.7578033,0.004845724,0.0001504977,0.00009990451,0.1695163,0.002627489,0.01903431,0.01279523,0.01401856,0.0008746326],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9535199,0.0003504341,0.00004303889,0.0002142373,0.0001468803,0.0001108771,8.600435e-7,0.000005484784,0.0456083],"genre_scores_gemma":[0.9978746,0.0006667562,0.00005854451,0.000004506549,0.0001415543,5.087335e-7,1.88512e-7,0.00001042687,0.001242978],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5016717,"threshold_uncertainty_score":0.9993631,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1545068553355382,"score_gpt":0.4641222997570937,"score_spread":0.3096154444215556,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}