{"id":"W2053341861","doi":"10.1509/jppm.21.2.194.17595","title":"Direct-to-Consumer Advertising of Prescription Drugs: The Evidence Says No","year":2002,"lang":"en","type":"article","venue":"Journal of Public Policy & Marketing","topic":"Pharmaceutical industry and healthcare","field":"Pharmacology, Toxicology and Pharmaceutics","cited_by":127,"is_retracted":false,"has_abstract":true,"ca_institutions":"University Health Network","funders":"","keywords":"Direct-to-consumer advertising; Medical prescription; Advertising; Business; Marketing; Medicine; Pharmacology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaresearch","insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.0106883,0.0002162529,0.0004049421,0.0003556215,0.0004087347,0.00006557674,0.0006669812,0.0003281385,0.002072163],"category_scores_gemma":[0.01449839,0.0001605565,0.0002171743,0.0007200763,0.0002401435,0.0006148695,0.0001626733,0.00196118,0.00008878471],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0002421199,"about_ca_system_score_gemma":0.0003045714,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00005154258,"about_ca_topic_score_gemma":0.000004263812,"domain_scores_codex":[0.9940348,0.003447935,0.001098033,0.0002096676,0.0004663203,0.0007432346],"domain_scores_gemma":[0.9939665,0.003452006,0.000796099,0.0002398596,0.0008151323,0.0007303581],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.001817651,0.0008120615,0.0706455,0.0007686858,0.0008049236,0.00007566735,0.005431344,0.000322389,0.08547525,0.001182518,0.2474778,0.5851862],"study_design_scores_gemma":[0.001590069,0.0002957863,0.02173265,0.001034702,0.0003256891,0.0002748492,0.000623627,0.005706579,0.009603485,0.0001668327,0.9582299,0.0004158091],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8349018,0.01268045,0.00007250398,0.08570646,0.00241323,0.0005787451,0.00003900262,0.00005967867,0.06354814],"genre_scores_gemma":[0.9880955,0.002302146,0.0001457863,0.006042126,0.001818245,0.000008844693,4.835402e-7,0.00002170033,0.001565153],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.7107521,"threshold_uncertainty_score":0.9988401,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.4133117942364358,"score_gpt":0.5204559121101986,"score_spread":0.1071441178737628,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}