{"id":"W2055949247","doi":"10.1108/eum0000000006155","title":"Targeting consumers who are willing to pay more for environmentally friendly products","year":2001,"lang":"en","type":"article","venue":"Journal of Consumer Marketing","topic":"Environmental Sustainability in Business","field":"Business, Management and Accounting","cited_by":2935,"is_retracted":false,"has_abstract":true,"ca_institutions":"Concordia University; Royal Bank of Canada","funders":"","keywords":"Environmentally friendly; Marketing; Business; Green marketing; Consumer behaviour; Advertising; Ecology","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null}