{"id":"W2061513961","doi":"10.2307/41166454","title":"<i>Ad Lib</i> : When Customers Create the Ad","year":2008,"lang":"en","type":"article","venue":"California Management Review","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":299,"is_retracted":false,"has_abstract":true,"ca_institutions":"Simon Fraser University","funders":"","keywords":"Business; Marketing; Computer science; Advertising","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001001302,0.0002540559,0.0001508774,0.0007346149,0.002703768,0.006646906,0.000669657,0.003099311,0.02885324],"category_scores_gemma":[0.003961295,0.0002178471,0.000236501,0.0009086641,0.00222784,0.005899299,0.001145238,0.00199365,0.01190621],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002491215,"about_ca_system_score_gemma":0.001171602,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00520329,"about_ca_topic_score_gemma":0.00979774,"domain_scores_codex":[0.9990307,0.0003018581,0.00005168824,0.00009651286,0.000382155,0.0001371012],"domain_scores_gemma":[0.9983594,0.0005657355,0.000248987,0.0001727694,0.0005046947,0.0001483921],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00007732712,0.00004597946,0.003253393,0.0002698555,0.000009047541,0.0005948776,0.00592216,0.00005731599,0.0009814291,0.4245058,0.4887633,0.07551934],"study_design_scores_gemma":[0.000005300417,0.00002854921,0.00240362,0.0001370184,0.000007799962,0.0006276353,0.002513051,0.00009751995,0.0005747451,0.008693977,0.9848976,0.00001327109],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.007961462,0.00306672,0.002464558,0.01682276,0.002276403,0.00007666963,0.0002173277,0.0001900431,0.9669241],"genre_scores_gemma":[0.4021374,0.006472061,0.003470207,0.02416343,0.003360769,0.0002350722,0.0003760745,0.0002630239,0.559522],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.02885324,"threshold_uncertainty_score":0.0965237,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02970404062125089,"score_gpt":0.28352069017065,"score_spread":0.2538166495493991,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}