{"id":"W2065026833","doi":"10.1080/19312450902809367","title":"Challenges in Evaluating Health Communication Campaigns: Defining the Issues","year":2009,"lang":"en","type":"article","venue":"Communication Methods and Measures","topic":"Media Influence and Health","field":"Arts and Humanities","cited_by":41,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"Memorial University of Newfoundland","keywords":"Health communication; Outcome (game theory); Computer science; Point (geometry); Management science; Strengths and weaknesses; Field (mathematics); Psychology; Public relations; Political science; Social psychology; Engineering; Mathematics","routes":{"ca_aff":false,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01086105,0.0001163326,0.0002415823,0.00008736629,0.0009677206,0.0001257447,0.0004443991,0.00004049413,0.00003946037],"category_scores_gemma":[0.0006353391,0.00008298796,0.00003091476,0.00005172999,0.0002067618,0.0002003322,0.00006346985,0.0003488357,0.000006233156],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0000396376,"about_ca_system_score_gemma":0.0000838353,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0006808788,"about_ca_topic_score_gemma":0.004067944,"domain_scores_codex":[0.995864,0.003155958,0.0004257632,0.0001581115,0.0001842389,0.0002119214],"domain_scores_gemma":[0.9977263,0.0009115178,0.0002243644,0.0009417276,0.0001352766,0.00006088087],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.000005602579,0.00002214457,0.00007788865,0.00001630757,0.000003335363,2.621527e-8,0.09693868,0.00000409552,0.00001919023,0.3306407,0.0001834014,0.5720886],"study_design_scores_gemma":[0.0008098822,0.0004836973,0.03088624,0.001012745,0.00002992962,0.000006777463,0.1483368,0.00103084,0.0001122809,0.2139601,0.6029134,0.0004173294],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"review","genre_gemma":"empirical","genre_scores_codex":[0.01768024,0.7940856,0.0003206648,0.1358969,0.0001196945,0.0007348678,0.000003314525,0.0001168148,0.05104195],"genre_scores_gemma":[0.6659689,0.2146169,0.1125099,0.006460263,0.0001104693,0.0001111398,0.00002228835,0.00001719434,0.0001829258],"genre_candidate":"review","genre_consensus":null,"teacher_disagreement_score":0.6482887,"threshold_uncertainty_score":0.7443022,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.5166071804332749,"score_gpt":0.5268431649445076,"score_spread":0.01023598451123264,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}