{"id":"W2072654895","doi":"10.1057/palgrave.jibs.8400303","title":"Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising","year":2007,"lang":"en","type":"article","venue":"Journal of International Business Studies","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":141,"is_retracted":false,"has_abstract":false,"ca_institutions":"York University","funders":"York University","keywords":"Glocalization; Standardization; Globalization; Typology; Advertising; Reading (process); Variety (cybernetics); Sociology; Consumption (sociology); Perception; International business; Marketing; Political science; Social science; Psychology; Business; Computer science; Law","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0004915477,0.0001084809,0.0001998028,0.000479546,0.0001076128,0.00007494642,0.0002994811,0.00003485515,0.00010623],"category_scores_gemma":[0.0004858584,0.00007415699,0.0001157848,0.0006684239,0.0001305262,0.0007953094,0.0001098598,0.0001349683,0.000009144407],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001441836,"about_ca_system_score_gemma":0.00004134827,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001484251,"about_ca_topic_score_gemma":0.0007301577,"domain_scores_codex":[0.9987257,0.00000779682,0.0006269958,0.00009998865,0.0004230376,0.0001164727],"domain_scores_gemma":[0.9982752,0.00006539029,0.0005914379,0.000100519,0.000957305,0.00001010564],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0001597588,0.0001499464,0.9802558,0.00007167146,0.0001129072,0.00001048304,0.001015023,0.0001174674,0.002995768,0.0009918488,0.002325785,0.01179357],"study_design_scores_gemma":[0.0006940064,0.000001709935,0.9900422,0.0003169267,0.00004794269,0.00001937879,0.00643148,0.00002777054,0.00003783491,0.0009477257,0.001354571,0.00007852699],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9898246,0.0005391163,0.001758849,0.005076477,0.002042099,0.00007931318,8.820932e-7,0.000008801579,0.0006698455],"genre_scores_gemma":[0.9985252,0.0002153971,0.0001324156,0.0002598804,0.0005332571,9.158367e-7,0.000001755384,0.000008229768,0.0003229406],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01171504,"threshold_uncertainty_score":0.3024034,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.044798314049516,"score_gpt":0.3209310124034863,"score_spread":0.2761326983539703,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}