{"id":"W2072654895","doi":"10.1057/palgrave.jibs.8400303","title":"Glocal understandings: female readers’ perceptions of the new woman in Chinese advertising","year":2007,"lang":"en","type":"article","venue":"Journal of International Business Studies","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":141,"is_retracted":false,"has_abstract":false,"ca_institutions":"York University","funders":"York University","keywords":"Glocalization; Standardization; Globalization; Typology; Advertising; Reading (process); Variety (cybernetics); Sociology; Consumption (sociology); Perception; International business; Marketing; Political science; Social science; Psychology; Business; Computer science; Law","routes":{"ca_aff":true,"ca_fund":true,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001054422,0.0004794487,0.0002409041,0.001315008,0.002339323,0.002836716,0.000328361,0.001007547,0.008103057],"category_scores_gemma":[0.002745645,0.0002395132,0.0002069934,0.0007626673,0.002309578,0.002461114,0.001659578,0.001300491,0.0005267931],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001624652,"about_ca_system_score_gemma":0.0009014111,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.02201303,"about_ca_topic_score_gemma":0.02596871,"domain_scores_codex":[0.9995263,0.0001425576,0.00002480015,0.00005752991,0.0001312316,0.0001176544],"domain_scores_gemma":[0.9984555,0.0006203995,0.0003337704,0.00006145418,0.000276131,0.0002527476],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.0001586906,0.0000850056,0.06916297,0.00007923529,0.00001185171,0.001588759,0.9131799,0.00003742411,0.004261198,0.002691682,0.001293325,0.007449894],"study_design_scores_gemma":[0.00001044471,0.0001183604,0.1348525,0.00006751655,0.00003952816,0.0006978466,0.8509982,0.0002602058,0.0008995178,0.0004487532,0.01157527,0.00003190744],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9800361,0.0002114003,0.00009950592,0.0009750553,0.00002720641,0.000009428405,0.00002435174,0.000004534942,0.01861248],"genre_scores_gemma":[0.9967548,0.0001713038,0.00002385263,0.0001631484,0.00002490805,0.000004682255,0.00001792851,0.000004643957,0.002834584],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.02201303,"threshold_uncertainty_score":0.04376984,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.044798314049516,"score_gpt":0.3209310124034863,"score_spread":0.2761326983539703,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}