{"id":"W2073157631","doi":"10.1509/jmr.09.0018","title":"From Rumors to Facts, and Facts to Rumors: The Role of Certainty Decay in Consumer Communications","year":2011,"lang":"en","type":"article","venue":"Journal of Marketing Research","topic":"Misinformation and Its Impacts","field":"Social Sciences","cited_by":77,"is_retracted":false,"has_abstract":true,"ca_institutions":"Kellogg's (Canada)","funders":"","keywords":"Certainty; Rumor; Salience (neuroscience); Salient; Ambiguity; Information transmission; Psychology; Social psychology; Advertising; Business; Computer science; Epistemology; Cognitive psychology; Public relations; Political science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaresearch"],"consensus_categories":[],"category_scores_codex":[0.01998093,0.00005316805,0.0001441388,0.0003210742,0.0003171204,0.0000896522,0.0007419143,0.00004749924,0.000426445],"category_scores_gemma":[0.009566531,0.00003709919,0.0000321271,0.0004849566,0.0002435915,0.0002289079,0.0002334587,0.0004302643,0.00001965218],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00009626206,"about_ca_system_score_gemma":0.0003406479,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.005059106,"about_ca_topic_score_gemma":0.002230609,"domain_scores_codex":[0.9965,0.001960516,0.000410064,0.00006174796,0.000742124,0.0003255211],"domain_scores_gemma":[0.9956523,0.003148498,0.0001645956,0.0002610633,0.0004815443,0.0002920363],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"observational","study_design_scores_codex":[0.001347188,0.0001811111,0.07521499,0.0000198219,0.00005440175,0.00000499544,0.7715171,0.00001184697,0.001006239,0.002517033,0.008460697,0.1396646],"study_design_scores_gemma":[0.0003522333,0.0001162527,0.5349578,0.0003432513,0.000005820549,0.000003465237,0.3822005,0.00004533288,0.001217469,0.001307855,0.07935016,0.00009983254],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9263179,0.0002463938,0.000007428394,0.004832542,0.00003199941,0.0001994887,0.000005912545,0.000002957113,0.06835534],"genre_scores_gemma":[0.9986644,0.0004037699,0.0006235809,0.0001228619,0.00003786446,8.312093e-7,3.571953e-7,0.00000448267,0.0001418286],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.4597428,"threshold_uncertainty_score":0.9987763,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1478100497396097,"score_gpt":0.4228488059876845,"score_spread":0.2750387562480748,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}