{"id":"W2073642383","doi":"10.1111/j.1948-7169.2000.tb00144.x","title":"Strategic Branding Bringing the Customer Closer","year":2000,"lang":"en","type":"article","venue":"Design Management Journal (Former Series)","topic":"Business Strategy and Innovation","field":"Business, Management and Accounting","cited_by":1,"is_retracted":false,"has_abstract":true,"ca_institutions":"PQ Corporation (Canada)","funders":"Orange","keywords":"Monopoly; Corporation; Business; State (computer science); The Internet; Service (business); Customer service; Strategic management; Marketing; Management; Telecommunications; Market economy; Economics; Engineering; Finance","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["scholarly_communication","insufficient_payload"],"consensus_categories":["insufficient_payload"],"category_scores_codex":[0.001199811,0.0003009636,0.0002088719,0.0003730533,0.001190862,0.00168304,0.0005118701,0.00007212861,0.005524993],"category_scores_gemma":[0.000007475091,0.0002134126,0.0001114465,0.001326137,0.0000818231,0.004204947,0.0000713177,0.0004005931,0.001474982],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00004737566,"about_ca_system_score_gemma":0.0000171568,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00002676739,"about_ca_topic_score_gemma":0.000004439591,"domain_scores_codex":[0.9981452,0.00002988102,0.0005241939,0.0002597975,0.0004723623,0.0005685883],"domain_scores_gemma":[0.9992508,0.00002002495,0.000284619,0.0002669591,0.0001575981,0.00002005481],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.001100133,0.000273506,0.001438549,0.000447028,0.0006377056,0.0003877703,0.0002112846,0.008749979,0.00065616,0.7949817,0.04231904,0.1487972],"study_design_scores_gemma":[0.002859613,0.00005107066,0.008720274,0.0003162567,0.0004640821,0.0002933118,0.002376125,0.00883909,0.0001556965,0.1061483,0.868531,0.001245126],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.07917757,0.0002066062,0.01331405,0.00471348,0.001519569,0.0008118614,7.930787e-7,0.0002775246,0.8999785],"genre_scores_gemma":[0.9846104,0.0003229175,0.0008269474,0.003368903,0.001967535,0.00002808411,0.00001247964,0.00005527708,0.008807435],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.9054329,"threshold_uncertainty_score":0.9993533,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03545807165305664,"score_gpt":0.2252572200040835,"score_spread":0.1897991483510268,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}