{"id":"W2073679002","doi":"10.1108/bfj-07-2013-0174","title":"Global brands or local heroes?: evidence from the Spanish beer market","year":2015,"lang":"en","type":"article","venue":"British Food Journal","topic":"Wine Industry and Tourism","field":"Business, Management and Accounting","cited_by":24,"is_retracted":false,"has_abstract":true,"ca_institutions":"Université du Québec","funders":"","keywords":"Brand equity; Business; Brand loyalty; Brand management; Originality; Marketing; Brand awareness; Brand extension; Loyalty; Value (mathematics); Order (exchange); Advertising; Structural equation modeling; Quality (philosophy); Sociology; Qualitative research","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001873919,0.0001970781,0.0002941248,0.0007907599,0.0005943491,0.001804163,0.0003775627,0.0005488411,0.00770613],"category_scores_gemma":[0.003100375,0.0001379982,0.0002804082,0.001099063,0.0009728706,0.001302632,0.0007907298,0.000476659,0.0008164999],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0006430105,"about_ca_system_score_gemma":0.0003897758,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.02137862,"about_ca_topic_score_gemma":0.02576214,"domain_scores_codex":[0.999559,0.0001458512,0.00001916861,0.00007729385,0.0001211489,0.00007749085],"domain_scores_gemma":[0.9973909,0.001204614,0.0006474326,0.0001739353,0.0003809875,0.0002021841],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.002722068,0.001580264,0.8327326,0.001105058,0.0003969111,0.002159117,0.04771935,0.0003694624,0.0016455,0.007361373,0.007003235,0.09520508],"study_design_scores_gemma":[0.00005822576,0.0002327081,0.9522312,0.0001242662,0.000102194,0.0002272181,0.03764208,0.0005301599,0.0002464027,0.0007001148,0.007878257,0.00002718738],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9943023,0.0005699941,0.00004415299,0.0001699394,0.00001000061,0.000008791014,0.00008667975,0.000001325124,0.004806838],"genre_scores_gemma":[0.9985784,0.000395489,0.00003215834,0.00008245592,0.00001701268,0.000002940529,0.0001649234,0.000003060531,0.000723554],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.02137862,"threshold_uncertainty_score":0.04250836,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.04976573631571866,"score_gpt":0.2433901665177882,"score_spread":0.1936244302020696,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}