{"id":"W2076389556","doi":"10.1207/s15327663jcp1501_10","title":"The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands","year":2005,"lang":"en","type":"article","venue":"Journal of Consumer Psychology","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":2608,"is_retracted":false,"has_abstract":true,"ca_institutions":"Queen's University","funders":"","keywords":"Discriminant validity; Psychology; Scale (ratio); Extant taxon; Social psychology; Internal consistency; Convergent validity; Consistency (knowledge bases); Predictive validity; Investment (military); Consumption (sociology); External validity; Marketing; Developmental psychology; Business; Psychometrics; Mathematics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null}