{"id":"W2079346004","doi":"10.1057/abm.2008.3","title":"Ambush Marketing in China: Counterbalancing Olympic Sponsorship Efforts","year":2008,"lang":"en","type":"article","venue":"Asian Business & Management","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":36,"is_retracted":false,"has_abstract":false,"ca_institutions":"University of Ottawa","funders":"","keywords":"China; Ambush marketing; Beijing; Advertising; Government (linguistics); Symbol (formal); Marketing; Political science; Business; Perception; Public relations; Psychology; Law","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00116929,0.0002363419,0.0002250785,0.0008859332,0.002266238,0.001443454,0.0005280662,0.0004778411,0.00359919],"category_scores_gemma":[0.001538705,0.0001002863,0.0001698926,0.0008319153,0.0008286053,0.0006770229,0.001054572,0.0004956101,0.0001719159],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003128794,"about_ca_system_score_gemma":0.006914625,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.07440719,"about_ca_topic_score_gemma":0.1854493,"domain_scores_codex":[0.9996006,0.00009068031,0.00001048007,0.00003973198,0.00005925238,0.0001993129],"domain_scores_gemma":[0.998341,0.0001812096,0.0002534033,0.00008592278,0.000214427,0.0009240128],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"qualitative","study_design_scores_codex":[0.001343374,0.001895965,0.7810073,0.0001583144,0.00009285141,0.001224706,0.02474268,0.001129686,0.005619565,0.01856436,0.009822705,0.1543985],"study_design_scores_gemma":[0.0001088348,0.0003351917,0.9727296,0.00001832064,0.00008063611,0.00005756239,0.0136682,0.002135955,0.0005984046,0.000641324,0.009612607,0.00001341116],"study_design_candidate":"qualitative","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9940308,0.00008213929,0.00003388934,0.0004543677,0.00001137155,0.00001946322,0.00001017364,0.000007704349,0.005350011],"genre_scores_gemma":[0.9982409,0.00004573667,0.00003391388,0.00006734059,0.000008465332,0.000005588555,0.00001205787,0.000001100007,0.001584982],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.07440719,"threshold_uncertainty_score":0.1479482,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01656713510308007,"score_gpt":0.2194126841844,"score_spread":0.2028455490813199,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}