{"id":"W2083356960","doi":"10.1509/jmkg.73.4.109","title":"Self-Benefit versus Other-Benefit Marketing Appeals: Their Effectiveness in Generating Charitable Support","year":2009,"lang":"en","type":"article","venue":"Journal of Marketing","topic":"Nonprofit Sector and Volunteering","field":"Social Sciences","cited_by":621,"is_retracted":false,"has_abstract":true,"ca_institutions":"Simon Fraser University; University of Calgary","funders":"","keywords":"Appeal; Donation; Accountability; Salience (neuroscience); Marketing; Normative; Business; Public relations; Advertising; Psychology; Social psychology; Political science; Law","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaresearch"],"consensus_categories":[],"category_scores_codex":[0.03256505,0.0002357085,0.0004904905,0.0002728436,0.0005201929,0.0002129264,0.0004476354,0.0001638493,0.0001904593],"category_scores_gemma":[0.002808557,0.000219783,0.0002065382,0.0005224265,0.00004002086,0.0006035815,0.00005225149,0.0005402261,0.000004903223],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0005008879,"about_ca_system_score_gemma":0.0001985662,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002967656,"about_ca_topic_score_gemma":0.0004440257,"domain_scores_codex":[0.9961766,0.001418151,0.0007871053,0.0002687296,0.0006001097,0.000749295],"domain_scores_gemma":[0.9955644,0.003227415,0.0006141948,0.0001535433,0.0002527825,0.0001876906],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.01038098,0.0007408884,0.5707961,0.0007843735,0.0003904865,0.0002979599,0.02750679,0.00254267,0.04633494,0.00196873,0.0003972495,0.3378588],"study_design_scores_gemma":[0.009887985,0.001164483,0.9079033,0.004780341,0.0001592397,0.0001018494,0.0285511,0.007463186,0.003899718,0.0009051289,0.03329558,0.001888099],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9709968,0.0007768422,0.000132551,0.0001874945,0.0009101077,0.0002221001,0.000002208069,0.00006575778,0.02670617],"genre_scores_gemma":[0.9945543,0.0002277689,0.003616763,0.00008736407,0.001333805,0.000004000149,6.399782e-7,0.00002940855,0.0001458828],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3371072,"threshold_uncertainty_score":0.9961779,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0238516630039494,"score_gpt":0.3021679639927434,"score_spread":0.278316300988794,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}