{"id":"W2088640816","doi":"10.1287/mksc.1100.0583","title":"Online Display Advertising: Targeting and Obtrusiveness","year":2011,"lang":"en","type":"article","venue":"Marketing Science","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":827,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Toronto","funders":"","keywords":"Advertising; Targeted advertising; Display advertising; Matching (statistics); Online advertising; Internet privacy; The Internet; Business; Consumer privacy; Advertising research; Marketing; Computer science; Information privacy; World Wide Web","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0089848,0.0004130243,0.0005424972,0.000826393,0.0004999904,0.001648642,0.0005042862,0.0007916123,0.002334117],"category_scores_gemma":[0.04583937,0.000410195,0.0004671677,0.0003339107,0.0008819889,0.001157969,0.0007537772,0.0008227003,0.0003149801],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004776851,"about_ca_system_score_gemma":0.0002614534,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0007936947,"about_ca_topic_score_gemma":0.0009833791,"domain_scores_codex":[0.9941714,0.003192577,0.000493823,0.0006670869,0.001262473,0.000212598],"domain_scores_gemma":[0.8934855,0.07847382,0.01808438,0.006157704,0.001935888,0.001862792],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.01220865,0.02385097,0.7858095,0.0009121452,0.0008806746,0.0003743976,0.005070079,0.002572613,0.05116447,0.001826042,0.0009987634,0.1143317],"study_design_scores_gemma":[0.0003085743,0.01527282,0.9649186,0.00007642959,0.0004437262,0.0004862631,0.0009881168,0.004986653,0.009696781,0.0009167795,0.001825703,0.00007957628],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9961957,0.000117466,0.0006177634,0.00005752444,0.00001053666,0.0001098443,0.00003986296,0.00001874912,0.002832574],"genre_scores_gemma":[0.9980499,0.00006691482,0.001298391,0.00007929911,0.00001858299,0.00005889791,0.00004665539,0.000007102902,0.0003742688],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.0089848,"threshold_uncertainty_score":0.04751676,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02274302533557768,"score_gpt":0.2413226353367493,"score_spread":0.2185796100011717,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}