{"id":"W2088640816","doi":"10.1287/mksc.1100.0583","title":"Online Display Advertising: Targeting and Obtrusiveness","year":2011,"lang":"en","type":"article","venue":"Marketing Science","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":827,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Toronto","funders":"","keywords":"Advertising; Targeted advertising; Display advertising; Matching (statistics); Online advertising; Internet privacy; The Internet; Business; Consumer privacy; Advertising research; Marketing; Computer science; Information privacy; World Wide Web","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002900877,0.0001613701,0.000145606,0.000275707,0.0005595347,0.0003150253,0.0004083976,0.00003213898,0.0002529906],"category_scores_gemma":[0.001135421,0.0001467453,0.00003339283,0.0009010328,0.0003838329,0.001397184,0.0005279956,0.0001327937,0.00001983087],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00001804124,"about_ca_system_score_gemma":0.00002664531,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.000441044,"about_ca_topic_score_gemma":0.00004051139,"domain_scores_codex":[0.9985031,0.00002189791,0.0002378333,0.0004618269,0.0003250592,0.0004502376],"domain_scores_gemma":[0.999342,0.0001119433,0.0001507979,0.0002074953,0.0001579531,0.00002980534],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0000707639,0.00007235418,0.8524348,0.0001117964,0.000003195867,0.0000222566,0.0002646629,0.000001183307,0.01100914,0.0008839525,0.00009147655,0.1350345],"study_design_scores_gemma":[0.0001769062,0.000003268579,0.9917113,0.0001314152,0.00002959912,0.00000611174,0.0004036953,0.002842729,0.0001877825,0.0001785348,0.004065233,0.000263379],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9721602,0.0001291683,0.0001189285,0.00007692785,0.0004172063,0.0001052131,9.836554e-7,0.0001205553,0.02687088],"genre_scores_gemma":[0.997829,0.00001084327,0.001531996,0.0002938551,0.0001881709,0.000004080221,0.000002906611,0.00001613701,0.000123031],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1392766,"threshold_uncertainty_score":0.59841,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02274302533557768,"score_gpt":0.2413226353367493,"score_spread":0.2185796100011717,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}