{"id":"W2089377926","doi":"10.1108/ejm-02-2013-0106","title":"Consonants in brand names influence brand gender perceptions","year":2015,"lang":"en","type":"article","venue":"European Journal of Marketing","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":45,"is_retracted":false,"has_abstract":true,"ca_institutions":"Concordia University","funders":"","keywords":"Femininity; Psychology; Personality; Masculinity; Brand equity; Advertising; Originality; Perception; Brand management; Brand awareness; Brand names; Brand extension; Value (mathematics); Social psychology; Business; Mathematics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0059086,0.0001118203,0.0001567515,0.0003466,0.00009558932,0.0003199159,0.0002404233,0.00001815646,0.0002119097],"category_scores_gemma":[0.001178112,0.0001034094,0.0000704663,0.0002507648,0.00005976368,0.00100812,0.00007474418,0.000214762,0.0002590879],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00002792922,"about_ca_system_score_gemma":0.00003416181,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00001037187,"about_ca_topic_score_gemma":0.00001632216,"domain_scores_codex":[0.9985355,0.0002985249,0.0005764905,0.0001362251,0.0002880006,0.000165285],"domain_scores_gemma":[0.9989294,0.00009298469,0.0004298002,0.0001255988,0.0003881333,0.00003406599],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0005146276,0.0001151288,0.796668,0.00007278403,0.00002047449,0.0001519914,0.0004951099,0.0001045165,0.003188956,0.00004214281,0.009992532,0.1886338],"study_design_scores_gemma":[0.00142726,0.0000026537,0.9683592,0.0001479486,0.00003486402,0.00004414648,0.0007435666,0.00007357147,0.000004323973,0.00004388831,0.02899383,0.0001247575],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9854627,0.0003133958,0.00006428822,0.0003901269,0.0003858238,0.00007037247,6.326936e-7,0.00002151275,0.01329109],"genre_scores_gemma":[0.9988723,0.00006104118,0.0001643795,0.0003012313,0.0003136404,7.732916e-7,0.000002166563,0.00001933309,0.000265066],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.188509,"threshold_uncertainty_score":0.4216913,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.05454482031503825,"score_gpt":0.2585317560630583,"score_spread":0.2039869357480201,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}