{"id":"W2091081536","doi":"10.5430/ijba.v5n4p1","title":"A Reconceptualization of Brand Image","year":2014,"lang":"en","type":"article","venue":"International Journal of Business Administration","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":108,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Brand equity; Terminology; Marketing; Brand extension; Brand awareness; Brand management; Product (mathematics); Phrase; Perception; Computer science; Advertising; Business; Psychology; Linguistics; Mathematics; Artificial intelligence","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01110397,0.0009197684,0.0007491165,0.006314401,0.003127616,0.01391359,0.002216802,0.003106869,0.003659941],"category_scores_gemma":[0.01154197,0.0004840197,0.0007867118,0.003379873,0.02977118,0.01981314,0.007279026,0.006168246,0.000830337],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.006399141,"about_ca_system_score_gemma":0.007112887,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003972315,"about_ca_topic_score_gemma":0.003238645,"domain_scores_codex":[0.9929435,0.003506244,0.0003861366,0.0008887555,0.001910551,0.0003648303],"domain_scores_gemma":[0.9945219,0.001199018,0.0004053724,0.001363132,0.002138567,0.0003721553],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.00001391613,0.00002123661,0.0005697853,0.0001313933,0.00001556704,0.0001026599,0.01528253,0.0001879057,0.0004309429,0.9174125,0.003009808,0.0628217],"study_design_scores_gemma":[0.000009095386,0.00004416465,0.00256655,0.0006641562,0.00002849016,0.0004598061,0.01417626,0.00104742,0.000655852,0.8314838,0.1488216,0.00004275546],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.0576761,0.0348023,0.3425033,0.09726499,0.005603407,0.0003263063,0.0003239606,0.0004284358,0.4610713],"genre_scores_gemma":[0.8304348,0.01263526,0.1293557,0.007623514,0.001732057,0.0003612821,0.0003135749,0.0003270923,0.01721683],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01391359,"threshold_uncertainty_score":0.05872411,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02190056797587155,"score_gpt":0.2693473610825604,"score_spread":0.2474467931066889,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}