{"id":"W2094401444","doi":"10.1353/asr.2011.0009","title":"Unspoken Rules of the Creative Game: Insights to Shape the Next Generation from Top Advertising Creative Women","year":2011,"lang":"en","type":"article","venue":"Advertising & Society Review","topic":"Creativity in Education and Neuroscience","field":"Psychology","cited_by":46,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Business","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00382863,0.00035537,0.0003787076,0.00152252,0.005797473,0.01015528,0.001003916,0.0009241227,0.003310446],"category_scores_gemma":[0.004273732,0.0003355815,0.0002408045,0.0009622662,0.00505507,0.003553468,0.002888647,0.001900596,0.0005279432],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00293473,"about_ca_system_score_gemma":0.003236519,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.01084819,"about_ca_topic_score_gemma":0.02319641,"domain_scores_codex":[0.9980168,0.001040772,0.000049208,0.0001410228,0.0003763757,0.0003756859],"domain_scores_gemma":[0.9978657,0.001164377,0.0002132581,0.00005925682,0.0002429277,0.0004545209],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"qualitative","study_design_scores_codex":[0.00006321695,0.0001065492,0.008258609,0.0001062715,0.000006729811,0.002611739,0.9168186,0.00005058886,0.000850787,0.0274369,0.003004289,0.0406857],"study_design_scores_gemma":[0.00001329873,0.00005358387,0.005395018,0.0001391266,0.000008688181,0.0009894145,0.9162458,0.0001153998,0.0003622446,0.004157514,0.07250414,0.00001572058],"study_design_candidate":"qualitative","study_design_consensus":"qualitative","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9139833,0.004501458,0.001867438,0.006380883,0.000200851,0.00006330348,0.00002572408,0.00001295416,0.07296408],"genre_scores_gemma":[0.9834869,0.002273108,0.0004683472,0.0007336492,0.00003488484,0.00002953086,0.00001521961,0.00002083937,0.01293745],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.01084819,"threshold_uncertainty_score":0.02157009,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1021189239963712,"score_gpt":0.3463869977700672,"score_spread":0.244268073773696,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}