{"id":"W2096194304","doi":"10.1108/07363760610712902","title":"The art of storytelling: how loyalty marketers can build emotional connections to their brands","year":2006,"lang":"en","type":"article","venue":"Journal of Consumer Marketing","topic":"Customer Service Quality and Loyalty","field":"Business, Management and Accounting","cited_by":91,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Loyalty; Storytelling; Marketing; Originality; Loyalty program; Advertising; Loyalty business model; Business; Order (exchange); Brand loyalty; Value (mathematics); Process (computing); Psychology; Computer science; Service (business); Narrative; Creativity; Social psychology","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003692879,0.0006407425,0.0001970435,0.001399685,0.003741819,0.009404093,0.001485261,0.001768422,0.009686724],"category_scores_gemma":[0.01017431,0.000316939,0.0004458797,0.0007394391,0.01192587,0.008082869,0.005075318,0.002140121,0.0009702714],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001584288,"about_ca_system_score_gemma":0.0009691437,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002041393,"about_ca_topic_score_gemma":0.003088679,"domain_scores_codex":[0.9963924,0.002925705,0.0000444389,0.000156747,0.0002745123,0.0002062418],"domain_scores_gemma":[0.9934316,0.005219348,0.0002976867,0.0004620033,0.0002160656,0.0003732837],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001327716,0.0001860572,0.005546665,0.0007075978,0.00005818481,0.001421548,0.4988126,0.001338797,0.003398775,0.2665309,0.02776194,0.1941042],"study_design_scores_gemma":[0.00006902603,0.0002489593,0.005090015,0.0008897329,0.00009665768,0.002548217,0.2556832,0.004408574,0.003155586,0.1676582,0.5600262,0.0001257363],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.3254153,0.009371981,0.08949661,0.03418515,0.001072835,0.0003460197,0.0001869473,0.00104638,0.5388787],"genre_scores_gemma":[0.9472903,0.002938859,0.0220259,0.002307533,0.0001914805,0.0002029619,0.0000746609,0.0001980385,0.02477019],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.009686724,"threshold_uncertainty_score":0.03240538,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0137534662504429,"score_gpt":0.21867270086872,"score_spread":0.204919234618277,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}