{"id":"W2098062982","doi":"10.1177/1470593104044089","title":"Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising","year":2004,"lang":"en","type":"article","venue":"Marketing Theory","topic":"Language, Metaphor, and Cognition","field":"Psychology","cited_by":463,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of Saskatchewan","funders":"","keywords":"Persuasion; Rhetorical question; Typology; Rhetoric; Ambiguity; Metaphor; Visual rhetoric; Psychology; Cognitive psychology; Semiotics; Sociology; Social psychology; Epistemology; Cognitive science; Linguistics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.003679956,0.0001865223,0.0003468365,0.0003190119,0.00005505549,0.00001191837,0.0001708358,0.000187529,0.00203753],"category_scores_gemma":[0.0008111268,0.0001785897,0.0001257883,0.0004208634,0.0001115895,0.00007330537,0.00006460277,0.0002555238,0.0001288417],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00007519877,"about_ca_system_score_gemma":0.00008628021,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0003107212,"about_ca_topic_score_gemma":0.00008759435,"domain_scores_codex":[0.9970105,0.001594029,0.0004445632,0.0003663182,0.000170209,0.0004143833],"domain_scores_gemma":[0.998547,0.0009319328,0.0001762919,0.0002210382,0.00004165907,0.00008203361],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.01783747,0.002675584,0.01550078,0.0002537322,0.0008627689,0.0005760589,0.03615759,0.00004767099,0.03923604,0.3820867,0.001614362,0.5031512],"study_design_scores_gemma":[0.01663726,0.001732148,0.3639427,0.0007403733,0.0006928819,0.0004078086,0.03892744,0.00005131006,0.01611269,0.5560645,0.002785978,0.001904923],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.890865,0.002023213,0.001441705,0.00006698749,0.0008420681,0.0001639118,0.000002907034,0.00006942402,0.1045247],"genre_scores_gemma":[0.9971172,0.00001789721,0.0005250779,0.0003045579,0.000242381,0.00001389099,0.00001151201,0.00003656986,0.001730872],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5012463,"threshold_uncertainty_score":0.9988747,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01030207097603754,"score_gpt":0.300874452830212,"score_spread":0.2905723818541744,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}