{"id":"W2100329761","doi":"10.5539/mas.v6n5p48","title":"E-shopping: An Analysis of the Uses and Gratifications Theory","year":2012,"lang":"en","type":"article","venue":"Modern Applied Science","topic":"Technology Adoption and User Behaviour","field":"Decision Sciences","cited_by":162,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"The Internet; Situated; Uses and gratifications theory; Business; Perspective (graphical); Context (archaeology); Advertising; Marketing; Scarcity; Computer science; Social media; World Wide Web; Economics","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.003998865,0.00007301765,0.0001527862,0.0005427101,0.0004698055,0.0001027109,0.001240075,0.00004130582,0.00006320221],"category_scores_gemma":[0.0004120186,0.00004236762,0.00004898515,0.003595782,0.001529564,0.0003952573,0.0002275352,0.00009175853,0.00001058297],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00001562001,"about_ca_system_score_gemma":0.00005128666,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.000004026495,"about_ca_topic_score_gemma":0.0000289015,"domain_scores_codex":[0.998323,0.00007121072,0.0002681479,0.0003401125,0.0007835702,0.0002139932],"domain_scores_gemma":[0.9983497,0.0002059512,0.0001677339,0.001041327,0.0001294226,0.0001058699],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.000004449483,0.0001034823,0.4817082,3.508329e-7,0.00001213187,3.743131e-8,0.002727406,0.0001648589,0.1751587,0.3248368,0.0000229426,0.01526069],"study_design_scores_gemma":[0.00004006453,0.000003922093,0.9459116,6.173132e-7,0.00007457389,0.000001094267,0.001506964,0.01859842,0.003721055,0.02995039,0.0001249115,0.00006630956],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9105215,0.00003581769,0.08804486,0.0002329622,0.00006825312,0.00008990837,0.000007523763,0.00003425648,0.0009649413],"genre_scores_gemma":[0.9985369,0.00000165276,0.001121965,0.0001459559,0.000005878881,0.00001036043,4.918003e-7,0.000002610795,0.0001741444],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.4642035,"threshold_uncertainty_score":0.5635743,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1471117576344258,"score_gpt":0.3959206535471261,"score_spread":0.2488088959127003,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}