{"id":"W2102794221","doi":"10.1108/01435120910937302","title":"Does your library have a marketing culture? Implications for service providers","year":2009,"lang":"en","type":"article","venue":"Library Management","topic":"Library Science and Information Literacy","field":"Social Sciences","cited_by":29,"is_retracted":false,"has_abstract":true,"ca_institutions":"University of British Columbia","funders":"","keywords":"Marketing; Originality; Marketing research; Context (archaeology); Marketing management; Organizational culture; Business; Value (mathematics); Marketing science; Marketing strategy; Market orientation; Digital marketing; Service (business); Relationship marketing; Sociology; Public relations; Qualitative research; Political science; Computer science; Social science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.008616725,0.0001670803,0.0003248556,0.001247528,0.007252897,0.009376716,0.0007018229,0.001155473,0.007854801],"category_scores_gemma":[0.03198116,0.0002148334,0.0003028631,0.002616191,0.007278296,0.006777485,0.002991241,0.001815891,0.0007111399],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.007299374,"about_ca_system_score_gemma":0.01182564,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.02391284,"about_ca_topic_score_gemma":0.01764645,"domain_scores_codex":[0.9936836,0.003712037,0.0002243368,0.0002893399,0.001047638,0.001043038],"domain_scores_gemma":[0.9599801,0.02092679,0.005834796,0.0009799558,0.004724675,0.007553755],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0002564283,0.0008518637,0.5044595,0.0008738599,0.0001197933,0.001695747,0.2987953,0.0001637155,0.001083005,0.03650293,0.01673014,0.1384677],"study_design_scores_gemma":[0.0000183778,0.0001119503,0.1508667,0.0005726455,0.00006132264,0.0005697676,0.8253361,0.0002197236,0.0004231932,0.005193478,0.01657112,0.00005566886],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8655111,0.002366968,0.0008368273,0.08350603,0.0002084292,0.00005019838,0.00006784952,0.00004302159,0.04740965],"genre_scores_gemma":[0.9951385,0.0007327296,0.0001366611,0.003201101,0.00005585841,0.00001418185,0.000009612846,0.000007029877,0.0007042479],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.02391284,"threshold_uncertainty_score":0.05296093,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01733518437396519,"score_gpt":0.2825672883865844,"score_spread":0.2652321040126192,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}