{"id":"W2104301492","doi":"10.5539/ijms.v4n4p60","title":"Consumer-based Brand Equity in the Service Shop","year":2012,"lang":"en","type":"article","venue":"International Journal of Marketing Studies","topic":"Customer Service Quality and Loyalty","field":"Business, Management and Accounting","cited_by":19,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"Multimedia University","keywords":"Brand equity; Business; Marketing; Service quality; Conceptualization; Service guarantee; SERVQUAL; Brand management; Advertising; Service (business); Brand awareness; Context (archaeology); Service provider; Service design; Computer science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00855423,0.0001069909,0.0001827161,0.0002092081,0.00009438473,0.0001478204,0.0005697553,0.00002750886,0.0000825323],"category_scores_gemma":[0.001611827,0.00007170733,0.00008425955,0.0002419563,0.00004271635,0.0007312897,0.0002060527,0.0002092494,0.00003138853],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00005395437,"about_ca_system_score_gemma":0.0000219691,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001161877,"about_ca_topic_score_gemma":0.0003171951,"domain_scores_codex":[0.9985341,0.0001343455,0.0004392733,0.00007088978,0.0006265801,0.0001948324],"domain_scores_gemma":[0.9974239,0.001253135,0.0004594717,0.00008328439,0.0007715724,0.000008610997],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.002031726,0.0007547485,0.9373242,0.0007247737,0.0007802108,0.00008417778,0.003389042,0.0003032098,0.0001958434,0.003269456,0.02547868,0.02566388],"study_design_scores_gemma":[0.002666977,0.00001297759,0.791898,0.0009248467,0.0001776445,0.00005101988,0.01621951,0.0006933116,0.00003662086,0.001161145,0.1858273,0.0003305809],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.963963,0.002293059,0.00002853205,0.02365934,0.001734396,0.00007091976,0.000001689016,0.00001204736,0.008237001],"genre_scores_gemma":[0.9875377,0.00006296601,0.00008986494,0.01035281,0.00192741,0.000002992838,0.000001962112,0.000006806647,0.00001749827],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.1603487,"threshold_uncertainty_score":0.2964742,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1004445801486487,"score_gpt":0.3799316161891216,"score_spread":0.2794870360404729,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}