{"id":"W2110194103","doi":"10.5267/j.msl.2014.6.027","title":"A study on the effects of marketing communication using integrated marketing communication","year":2014,"lang":"en","type":"article","venue":"Management Science Letters","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":7,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Marketing; Business; Marketing communication; Integrated marketing communications; Marketing research; Marketing management; Computer science; Relationship marketing","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.01461689,0.0002002677,0.0001832915,0.0004310079,0.001140463,0.0006550323,0.001429751,0.00002121532,0.0000156375],"category_scores_gemma":[0.002263912,0.0001496572,0.00005478884,0.001404996,0.0004695612,0.0006972781,0.0006593258,0.0002103632,0.00001380938],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00006559602,"about_ca_system_score_gemma":0.000004819871,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0002547161,"about_ca_topic_score_gemma":0.00001221061,"domain_scores_codex":[0.9976643,0.000626913,0.0003676677,0.0003628675,0.0006308437,0.000347402],"domain_scores_gemma":[0.9968719,0.001487929,0.0004611067,0.001094658,0.00007348759,0.00001087811],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.00150038,0.002582288,0.5940186,0.007312185,0.0005956105,0.00004210647,0.003928469,0.00907476,0.1088686,0.1034559,0.02163894,0.1469822],"study_design_scores_gemma":[0.001316282,0.00004472926,0.9143699,0.004314171,0.0002526935,0.000001368185,0.013894,0.06048344,0.0004379321,0.0006581325,0.003519757,0.0007076015],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.969021,0.00001964438,0.0006569199,0.002770009,0.0001716849,0.000675297,1.270043e-7,0.0001102666,0.0265751],"genre_scores_gemma":[0.996231,0.000007655362,0.000952794,0.002646046,0.00005534811,0.00003053275,0.000002919207,0.00001802724,0.00005563181],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.3203513,"threshold_uncertainty_score":0.8771631,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01525923990478847,"score_gpt":0.2412563807244043,"score_spread":0.2259971408196158,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}