{"id":"W2110849694","doi":"10.2139/ssrn.1721001","title":"Substitution between Offline and Online Advertising Markets","year":2010,"lang":"en","type":"article","venue":"SSRN Electronic Journal","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":10,"is_retracted":false,"has_abstract":false,"ca_institutions":"University of Toronto","funders":"","keywords":"Substitution (logic); Advertising; Online advertising; Business; Computer science; The Internet; World Wide Web","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002383015,0.0004734453,0.0009390755,0.001390363,0.0008138209,0.005950276,0.0009293106,0.001974373,0.06354788],"category_scores_gemma":[0.01078671,0.0005036053,0.00108121,0.001251013,0.001287048,0.005879146,0.001457224,0.001504517,0.003236106],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.001189637,"about_ca_system_score_gemma":0.001030361,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003482633,"about_ca_topic_score_gemma":0.006335192,"domain_scores_codex":[0.9986672,0.0005042157,0.00007703813,0.0001516595,0.000286919,0.0003129897],"domain_scores_gemma":[0.983436,0.01264058,0.001442792,0.000735931,0.0009585731,0.0007860172],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.006716612,0.00323703,0.2234184,0.001079358,0.0003403352,0.003383585,0.005038466,0.009896712,0.009996044,0.5052469,0.01105436,0.2205922],"study_design_scores_gemma":[0.000975552,0.002217796,0.4204682,0.0009556595,0.001475383,0.003816194,0.02697481,0.06998844,0.009365627,0.3912444,0.07221889,0.0002990616],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.8642687,0.001547075,0.003768217,0.001682576,0.0001106538,0.00005649662,0.000361252,0.00006330569,0.1281416],"genre_scores_gemma":[0.9812718,0.0003999961,0.0004200663,0.0001681553,0.00006421444,0.00001165595,0.0001241954,0.00003308475,0.01750684],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.06354788,"threshold_uncertainty_score":0.2125888,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01006595065086069,"score_gpt":0.2380735248451399,"score_spread":0.2280075741942792,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}