{"id":"W2110849694","doi":"10.2139/ssrn.1721001","title":"Substitution between Offline and Online Advertising Markets","year":2010,"lang":"en","type":"article","venue":"SSRN Electronic Journal","topic":"Consumer Market Behavior and Pricing","field":"Business, Management and Accounting","cited_by":10,"is_retracted":false,"has_abstract":false,"ca_institutions":"University of Toronto","funders":"","keywords":"Substitution (logic); Advertising; Online advertising; Business; Computer science; The Internet; World Wide Web","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001466194,0.0001564093,0.0001692958,0.0002276769,0.000352085,0.0002197193,0.000168532,0.0000804138,0.0001070908],"category_scores_gemma":[0.000124965,0.0001422284,0.00006299687,0.0002257119,0.00005625729,0.000844031,0.00008295177,0.001793561,0.00001929322],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00006377745,"about_ca_system_score_gemma":0.0002116153,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001690665,"about_ca_topic_score_gemma":0.002344155,"domain_scores_codex":[0.9982284,0.00001291441,0.0002646374,0.0001844825,0.0001934348,0.001116127],"domain_scores_gemma":[0.9995422,0.00004340275,0.0001662784,0.0001253852,0.00009966786,0.00002305804],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.00005903408,0.00004736674,0.5193383,0.00002203498,0.00005232612,0.000007266455,0.00001184187,7.043091e-7,0.003821433,0.0216826,0.0000470392,0.45491],"study_design_scores_gemma":[0.001415083,0.00002297332,0.9081315,0.00005892651,0.0003445591,0.0002979853,0.0002820443,0.0005834122,0.00004419509,0.04611401,0.04223826,0.0004670019],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9956177,0.0005340467,0.001173818,0.0007381332,0.000390743,0.0000816728,0.000001370055,0.00005684022,0.001405608],"genre_scores_gemma":[0.9971766,0.0003227461,0.00009763348,0.0001472989,0.001940043,9.80738e-7,0.00001990135,0.00002145669,0.0002732659],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.454443,"threshold_uncertainty_score":0.7792231,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01006595065086069,"score_gpt":0.2380735248451399,"score_spread":0.2280075741942792,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}