{"id":"W2115451946","doi":"10.3990/2.268580514","title":"The Web 2.0 as marketing tool: Opportunities for SMEs","year":2008,"lang":"en","type":"article","venue":"","topic":"Cultural, Social, and Media Studies","field":"Social Sciences","cited_by":8,"is_retracted":false,"has_abstract":true,"ca_institutions":"Institute on Governance","funders":"","keywords":"Business; The Internet; Social media; Web 2.0; Digital marketing; Entertainment; Creativity; Order (exchange); Marketing; World Wide Web; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001332709,0.0002123524,0.0001746784,0.0006185395,0.00154996,0.004013062,0.000222581,0.001452736,0.006029611],"category_scores_gemma":[0.001293715,0.0001024758,0.0001837352,0.0006955489,0.0009711194,0.004034506,0.002463629,0.00057879,0.0008041031],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004259465,"about_ca_system_score_gemma":0.0007469435,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0004208622,"about_ca_topic_score_gemma":0.001091475,"domain_scores_codex":[0.9994659,0.0003422131,0.00001038341,0.00001978232,0.00005053056,0.0001112492],"domain_scores_gemma":[0.9988889,0.0004546753,0.00009887297,0.00003465465,0.00007635955,0.000446581],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0004459207,0.0008805214,0.03520293,0.001595898,0.00002423883,0.008272396,0.07039955,0.0003137927,0.01455613,0.1025924,0.02839937,0.7373167],"study_design_scores_gemma":[0.0001015086,0.001667461,0.05943261,0.002003046,0.00005503176,0.006595775,0.1650684,0.001931242,0.005447854,0.06410012,0.6934829,0.000114098],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.6719829,0.01962258,0.003804956,0.04751485,0.0002918129,0.00006776557,0.00004337964,0.0001304521,0.2565414],"genre_scores_gemma":[0.9831397,0.005593998,0.001223992,0.001501682,0.0002087262,0.00003597531,0.00001206855,0.00001373184,0.008270055],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.006029611,"threshold_uncertainty_score":0.02017105,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1567524161314117,"score_gpt":0.3373604183449522,"score_spread":0.1806080022135405,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}