{"id":"W2115451946","doi":"10.3990/2.268580514","title":"The Web 2.0 as marketing tool: Opportunities for SMEs","year":2008,"lang":"en","type":"article","venue":"","topic":"Cultural, Social, and Media Studies","field":"Social Sciences","cited_by":8,"is_retracted":false,"has_abstract":true,"ca_institutions":"Institute on Governance","funders":"","keywords":"Business; The Internet; Social media; Web 2.0; Digital marketing; Entertainment; Creativity; Order (exchange); Marketing; World Wide Web; Computer science","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["sts"],"consensus_categories":[],"category_scores_codex":[0.001020562,0.00006887592,0.00009986929,0.00001089236,0.004035353,0.00006198334,0.0001443048,0.0000431837,0.0001085344],"category_scores_gemma":[0.001937547,0.00004178481,0.00009122598,0.00006569897,0.0006247542,0.0001099977,0.00003200251,0.00004413459,0.00001339152],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003525848,"about_ca_system_score_gemma":0.0002708229,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.000565068,"about_ca_topic_score_gemma":0.005030165,"domain_scores_codex":[0.9991276,0.0001178823,0.0001206149,0.00009653598,0.0002346208,0.0003028029],"domain_scores_gemma":[0.9983805,0.001319829,0.00004420001,0.0000632712,0.0001367428,0.00005550312],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00003753031,0.00001811481,0.00169572,0.000009643292,0.00005837202,0.000006110602,0.0479666,4.452691e-8,0.00003078417,0.1992744,0.723219,0.02768366],"study_design_scores_gemma":[0.00009091431,0.00000955995,0.0006160357,0.000003981956,0.000006881914,6.792818e-7,0.2319637,0.000001097566,0.00001265906,0.001391211,0.7658353,0.00006791409],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.1889701,0.0007163237,0.000003546156,0.03190976,0.0008283652,0.0003259522,0.000004719114,0.0001313753,0.7771099],"genre_scores_gemma":[0.5818844,0.02370922,0.0003196524,0.001093075,0.001345861,0.0001288376,0.000003007934,0.00000952977,0.3915063],"genre_candidate":"other","genre_consensus":null,"teacher_disagreement_score":0.3929144,"threshold_uncertainty_score":0.9972613,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1567524161314117,"score_gpt":0.3373604183449522,"score_spread":0.1806080022135405,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}