{"id":"W2120879676","doi":"10.5539/ijms.v3n4p175","title":"An Investigation of TV Advertisement Effects on Customers' Purchasing and their Satisfaction","year":2011,"lang":"en","type":"article","venue":"International Journal of Marketing Studies","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":36,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Purchasing; Advertising; Business; Clothing; Marketing; Action (physics)","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.000404296,0.0001768805,0.0002116483,0.0002730534,0.0002576848,0.0003481556,0.00009646278,0.0002588108,0.003344194],"category_scores_gemma":[0.001521643,0.00009808847,0.0003716144,0.0003913769,0.0001443644,0.0001875308,0.0001401885,0.00048766,0.0002909908],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001523186,"about_ca_system_score_gemma":0.0001767595,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001098498,"about_ca_topic_score_gemma":0.001269274,"domain_scores_codex":[0.999737,0.00009858775,0.00001921643,0.00002251967,0.00007848872,0.00004415277],"domain_scores_gemma":[0.9980963,0.001257653,0.0002122243,0.00004641162,0.0002175191,0.0001699063],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.004003996,0.006969383,0.8575773,0.0004767983,0.0002345506,0.0008045485,0.007237698,0.0003162008,0.0297151,0.0004263365,0.0008584579,0.09137977],"study_design_scores_gemma":[0.00003014189,0.004523975,0.9898145,0.0000117461,0.0001199086,0.0001586872,0.001808423,0.0004333841,0.002392551,0.00005869721,0.0006336134,0.00001434668],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9986737,0.00005517371,0.00003348712,0.00001722001,0.000003794886,0.000008954608,0.00002512105,0.000002152137,0.001180533],"genre_scores_gemma":[0.9988607,0.00008988103,0.000107548,0.00002759267,0.00001050276,0.00001561083,0.00006483668,0.000001367245,0.0008220091],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.003344194,"threshold_uncertainty_score":0.01118749,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03921486335799537,"score_gpt":0.2828694108437195,"score_spread":0.2436545474857241,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}