{"id":"W2120879676","doi":"10.5539/ijms.v3n4p175","title":"An Investigation of TV Advertisement Effects on Customers' Purchasing and their Satisfaction","year":2011,"lang":"en","type":"article","venue":"International Journal of Marketing Studies","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":36,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Purchasing; Advertising; Business; Clothing; Marketing; Action (physics)","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001163002,0.00009323573,0.0001422778,0.000347345,0.00007687693,0.00005660411,0.0001174284,0.00002341034,0.0000294907],"category_scores_gemma":[0.0003319419,0.00007524605,0.00005012119,0.00007402077,0.00006586327,0.0006383666,0.00004319444,0.00008088927,0.000003613677],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003784458,"about_ca_system_score_gemma":0.000009151035,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00006363872,"about_ca_topic_score_gemma":0.00002252356,"domain_scores_codex":[0.9991497,0.00006524899,0.0003641876,0.0001026518,0.0002523613,0.0000658054],"domain_scores_gemma":[0.9984957,0.0001722655,0.0005909047,0.00006553916,0.0006648389,0.0000107655],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"observational","study_design_scores_codex":[0.000449857,0.00004676925,0.4569772,0.0001000706,0.0002185369,0.00000443642,0.001170042,0.000003742447,0.01486557,0.0002938499,0.0002220075,0.5256479],"study_design_scores_gemma":[0.000498082,0.00001751803,0.9939553,0.0004016257,0.00005989126,0.000006579097,0.001386863,0.0000691116,0.002818786,0.0005172627,0.0001936567,0.00007531482],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9980775,0.0002941376,0.00004691019,0.0002328365,0.001076244,0.00007257499,8.110034e-7,0.00001295545,0.0001860537],"genre_scores_gemma":[0.9991451,0.0002430391,0.0001614253,0.0001595435,0.0002690676,0.000003743096,0.000001902087,0.000007183778,0.000009026875],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.5369781,"threshold_uncertainty_score":0.3068445,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03921486335799537,"score_gpt":0.2828694108437195,"score_spread":0.2436545474857241,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}