{"id":"W2123150458","doi":"10.2139/ssrn.1136332","title":"Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions","year":2008,"lang":"en","type":"article","venue":"SSRN Electronic Journal","topic":"Financial Markets and Investment Strategies","field":"Economics, Econometrics and Finance","cited_by":113,"is_retracted":false,"has_abstract":false,"ca_institutions":"Quest University Canada","funders":"","keywords":"Value (mathematics); Marketing; Business; Mathematics; Statistics","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.02040659,0.0009122191,0.0009032958,0.01209729,0.000654623,0.008315672,0.001313927,0.001242514,0.006034626],"category_scores_gemma":[0.054604,0.0002996452,0.0007134906,0.02474843,0.002434647,0.0114571,0.001827906,0.001869939,0.000680293],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003454221,"about_ca_system_score_gemma":0.003098327,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00651845,"about_ca_topic_score_gemma":0.007920069,"domain_scores_codex":[0.9887256,0.007466755,0.0005341037,0.0006817451,0.002325575,0.0002662658],"domain_scores_gemma":[0.9024168,0.07123726,0.009712962,0.003504912,0.01096663,0.002161483],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.0001997479,0.0002837866,0.3946711,0.001257777,0.0003447491,0.00005176197,0.001234024,0.001008425,0.0003006163,0.06306846,0.007215378,0.530364],"study_design_scores_gemma":[0.00004970991,0.0005733024,0.6644384,0.004022656,0.0004860534,0.0006290221,0.009393362,0.01646927,0.001786179,0.2358255,0.06613717,0.0001893733],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"empirical","genre_gemma":"review","genre_scores_codex":[0.364908,0.3585197,0.08626877,0.07934767,0.001708047,0.000576312,0.004494557,0.0003733498,0.1038037],"genre_scores_gemma":[0.9057265,0.05015193,0.03594523,0.001572651,0.001839925,0.0002518069,0.0006968729,0.00008525178,0.00372974],"genre_candidate":"review","genre_consensus":null,"teacher_disagreement_score":0.02040659,"threshold_uncertainty_score":0.1079217,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01813619005509829,"score_gpt":0.2382488536424015,"score_spread":0.2201126635873032,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}