{"id":"W2128473507","doi":"10.5539/ijms.v5n1p96","title":"The Dimensions of Religion as Underpinning Constructs for Mass Media Social Marketing Campaigns: An Emerging Concept","year":2013,"lang":"en","type":"article","venue":"International Journal of Marketing Studies","topic":"Media, Religion, Digital Communication","field":"Arts and Humanities","cited_by":18,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Underpinning; Mass media; Sociology; Marketing; Social media; Social marketing; Public relations; Psychology; Advertising; Business; Political science; Engineering; Law","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.007014894,0.0004646879,0.0005738827,0.002727556,0.00135816,0.006530971,0.0008468166,0.002107189,0.003060417],"category_scores_gemma":[0.008719278,0.0003190813,0.0004394553,0.002937027,0.01648886,0.007683851,0.003067297,0.003161371,0.0002933566],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.002027226,"about_ca_system_score_gemma":0.003497354,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.001390636,"about_ca_topic_score_gemma":0.001865003,"domain_scores_codex":[0.996624,0.002106653,0.0002079362,0.0002053096,0.0007181887,0.0001379279],"domain_scores_gemma":[0.9824044,0.01411354,0.001691944,0.0003984984,0.001010251,0.0003814581],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.00008633474,0.0001668307,0.01131011,0.005408789,0.0000738477,0.0004814511,0.06022517,0.0003287639,0.001550541,0.6343291,0.001795127,0.2842441],"study_design_scores_gemma":[0.00004468825,0.0003087411,0.06402565,0.02346758,0.0001682436,0.002919905,0.1221366,0.001773595,0.001516981,0.4291656,0.3542804,0.0001920245],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"review","genre_gemma":"empirical","genre_scores_codex":[0.1628231,0.52112,0.05034142,0.07384007,0.002176237,0.0004072078,0.000169735,0.0000854139,0.1890368],"genre_scores_gemma":[0.8262579,0.1446888,0.01930737,0.004831618,0.001105187,0.0002675988,0.00006392501,0.00002691299,0.003450707],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.007014894,"threshold_uncertainty_score":0.03709877,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0544945465090558,"score_gpt":0.3308552212899187,"score_spread":0.2763606747808629,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}