{"id":"W2130227655","doi":"10.5539/ibr.v4n3p194","title":"Assessing the Effectiveness of Electric Conservation Advertisements in Isfahan Channel Television","year":2011,"lang":"en","type":"article","venue":"International Business Research","topic":"Consumer Behavior in Brand Consumption and Identification","field":"Business, Management and Accounting","cited_by":15,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising; Action (physics); Business; Hierarchy; Marketing; Television advertising; Advertising campaign; Political science","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.001641496,0.0001769563,0.0001788694,0.0009873789,0.0003366348,0.0006718494,0.0002145849,0.0003191218,0.002171475],"category_scores_gemma":[0.006665985,0.0001223355,0.0002366915,0.0005526193,0.0002487267,0.0003974053,0.0002370356,0.0002962947,0.0002314564],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0005368254,"about_ca_system_score_gemma":0.0003265214,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003241995,"about_ca_topic_score_gemma":0.004747369,"domain_scores_codex":[0.9989127,0.0004098909,0.0000648609,0.00004984467,0.0004642308,0.00009845481],"domain_scores_gemma":[0.9914405,0.006000735,0.001281792,0.0001667197,0.0008687201,0.0002415189],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.002374625,0.006285913,0.8167334,0.0005236985,0.000285575,0.0005181701,0.0120159,0.002165329,0.0181448,0.001401536,0.001435875,0.1381152],"study_design_scores_gemma":[0.00002639989,0.002287335,0.9869735,0.00005069193,0.0001756786,0.00009492236,0.004176351,0.001460665,0.003197804,0.0001138801,0.001423361,0.00001924315],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9956667,0.00005619837,0.00004644644,0.00003410164,0.000003610289,0.0000178244,0.00002459873,0.000002964499,0.004147538],"genre_scores_gemma":[0.9988691,0.0001036194,0.0001594697,0.00001466624,0.00000994058,0.00001511202,0.00004340211,0.000001518259,0.00078312],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.003241995,"threshold_uncertainty_score":0.008681178,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.1402425009251054,"score_gpt":0.3847959418422875,"score_spread":0.2445534409171821,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}