{"id":"W2132448707","doi":"10.5539/ibr.v7n1p130","title":"How Green Marketing Can Create a Sustainable Competitive Advantage for a Business","year":2013,"lang":"en","type":"article","venue":"International Business Research","topic":"Environmental Sustainability in Business","field":"Business, Management and Accounting","cited_by":115,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Business; Marketing; Competitive advantage; Green marketing; Marketing strategy; Marketing management; Business marketing; New business development; Return on marketing investment; Marketing mix; Order (exchange); Digital marketing; Industrial organization; Business model","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":true,"about_ca":false,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.002578426,0.0005548558,0.0003318451,0.001138977,0.002864616,0.01646302,0.0005889657,0.003874743,0.01189037],"category_scores_gemma":[0.003167264,0.0002680437,0.0005922816,0.0009840478,0.009474935,0.01167347,0.003624114,0.00266887,0.003125132],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.003134119,"about_ca_system_score_gemma":0.004876704,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.002230642,"about_ca_topic_score_gemma":0.0038447,"domain_scores_codex":[0.9980142,0.0007538684,0.00004597381,0.0002029404,0.0006230421,0.0003599742],"domain_scores_gemma":[0.9984681,0.0006854497,0.000199643,0.0001544011,0.0002271829,0.0002651718],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.00001819454,0.00008340341,0.0007303969,0.0002225394,0.00002112291,0.0001931071,0.00244353,0.0006426476,0.0008275239,0.9454255,0.01317553,0.03621664],"study_design_scores_gemma":[0.00000990406,0.0000608544,0.001303129,0.0003647313,0.00002114311,0.0002385842,0.005565746,0.0007333057,0.001076315,0.6571071,0.3334785,0.00004054763],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.02624361,0.007246546,0.0203252,0.0861691,0.00169526,0.0001756297,0.00005348296,0.000164239,0.857927],"genre_scores_gemma":[0.8257083,0.01937263,0.0268379,0.01756079,0.001539307,0.0001607055,0.00006478567,0.0001950025,0.1085607],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.01646302,"threshold_uncertainty_score":0.03977728,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0232447835989575,"score_gpt":0.2920577486559139,"score_spread":0.2688129650569565,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}